做餐飲？逆市前行，態度先行

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管理新思維

做餐飲？逆市前行，態度先行

本日

Today

管理新思维

Management New Thinking

主题苏俊

Subject: Su Jun

大家好

Hello everyone.

星期天的下午

Sunday afternoon

又有我苏俊陪伴着大家

Once again, I, Su Jun, will accompany everyone.

在管理新思维的节目

A program on managing new thinking.

近排大家如果是去不同的地方

Recently, if everyone is going to different places

似乎有一些话题

It seems there are some topics.

都经常听得到

Can often be heard.

或者都参与讨论

Or everyone can participate in the discussion.

就是譬如那个地方的店铺

For example, the shops in that area.

是不是比平时早了三门呢

Isn't it three doors earlier than usual?

大家又可能会数一数

Everyone might count again.

餐厅是不是比以前人

Is the restaurant more crowded than before?

多了还是少了

More or less.

似乎我们都有一个

It seems that we all have one.

都挺经常会讨论的话题

A topic that we often discuss.

是不是面对着

Is it facing?

人们可能会不想消费

People may not want to consume.

或者不同的挑战的时候

Or when facing different challenges.

餐饮业

Catering industry

尤其是这个零售

Especially this retail.

里面

inside

很重要的行业

Very important industry

究竟是怎样做法

What exactly is the method?

未来前景又如何呢

What about the future prospects?

今天我们又很开心

Today we are very happy again.

请到一个餐饮业

Please go to a catering industry.

其中的参与者

Participants among them

开餐厅的朋友

A friend who runs a restaurant.

来聊一聊这个话题

Let's talk about this topic.

今天的主题是

Today's theme is

做餐饮

To run a food business.

逆势前行

Against the trend.

态度先行

Attitude first.

今天的嘉宾是哪一位

Who is today's guest?

我们请他出来先

We invite him to come out first.

钱维荣

Qian Weirong

马家投资有限公司董事

Director of Maja Investment Co., Ltd.

钱小姐也是

Miss Qian is also.

香港新飞行的

Hong Kong New Flight

WOW野幻甜点餐厅董事

WOW Wild Fantasy Dessert Restaurant Director

兼联合创办人

Co-founder and joint founder

她拥有经营饮食业

She has experience in managing the food and beverage industry.

九年经验

Nine years of experience.

带领餐厅经历疫情

Leading the restaurant through the pandemic.

和疫后所有转变

And all the changes after the pandemic.

在创立餐厅之前

Before founding the restaurant

她曾经在4Ace

She used to be at 4Ace.

恒美DDB广告公司工作

Work at Hengmei DDB Advertising Company.

负责管理香港麦当劳的

Responsible for managing McDonald's in Hong Kong.

广告策划达十一年

Advertising planning has reached eleven years.

她拥有加拿大西门

She owns a Simon Fraser University in Canada.

菲沙大学工商管理

Simon Fraser University Business Administration

学士学位

Bachelor's degree

及香港中文大学

and the Chinese University of Hong Kong

EMBA学位

EMBA degree

钱小姐的市场

Miss Qian's Market

行销教育背景

Marketing educational background

和她多年的饮食广告经验

Her many years of experience in food advertising.

为她经营餐厅之路

The journey of running a restaurant for her.

垫下稳固的基石

Laying a solid foundation.

Galactus你好

Hello, Galactus.

你好苏匠大家好

Hello, Master Su, hello everyone.

欢迎Galactus

Welcome, Galactus.

刚才听到你那个简介里面提及

I just heard your mention in that introduction.

你之前是做开4A agency

You previously worked at a 4A agency.

广告公司那边

The advertising company over there.

现在就直接转行

Now just change careers directly.

做餐饮开餐厅

Start a catering business, open a restaurant.

为什么会有这个转变

Why is there this change?

其实真的是机缘巧合

Actually, it is truly a coincidence.

从来我都没有

I have never.

之前没有想过会开餐厅

I never thought I would open a restaurant before.

或者是做生意

Or it could be doing business.

做生意都会想想的

People think about this when doing business.

因为我本身是读市场经营

Because I study market operations myself.

对于品牌或者做生意

For brands or doing business.

都有一些本身的兴趣

Everyone has their own interests.

当时我应该是做了广告大约14年左右

At that time, I had been in advertising for about 14 years.

有11年都是主力同一个餐饮品牌

It has been the main brand in the food and beverage industry for 11 years.

麦当劳

McDonald's

在那一刻

At that moment.

因为做同一个品牌都做了11年

Because we have been working with the same brand for 11 years.

有些觉得想

Some feel they want to.

是不是要转一下呢

Do you need to turn it a bit?

都觉得30多岁

Everyone thinks they are in their 30s.

转一下公司或者转一下做其他客户都好

It’s fine to switch companies or to take on other clients.

有这个想法的时候

When I have this idea.

又突然之间

Suddenly again.

因为我爸爸本身之前都是做生意的

Because my dad has been in business before.

他也有一些生意的伙伴拍档

He also has some business partners.

合作了很多年

Collaborated for many years.

在那个时候他们其实就在想一些做行山的生意

At that time, they were actually thinking about starting a hiking business.

邀请了我去参与一下他们的会议给一些意见

They invited me to participate in their meeting and give some opinions.

因为我做广告有很多意见的

Because I have many opinions about advertising.

对市场的触觉或者意见可能是被他们贴近年轻市场

Their sensitivity or opinions regarding the market may be influenced by their closeness to the young market.

所以就邀请了我去参与他们这些脑震荡会议

So they invited me to participate in their concussion meetings.

开了几次之后

After a few times of opening

其实我自然也很投入

Actually, I am very invested as well.

因为可能当时真的闷闷的觉得有些新东西想试试做

Because I might have felt a bit bored at the time and wanted to try making something new.

而行山这件事我也有兴趣

I am also interested in hiking.

因为我也很喜欢运动

Because I also really enjoy sports.

我有问题

I have a question.

他们是在想当时是行山的设施啊

They were thinking about the facilities for hiking at that time.

服装啊

Clothing.

还是什么

What else?

他们没有一个很确定的方向

They don't have a very clear direction.

所以还是在这个脑震荡的阶段

So we are still in this stage of concussion.

但是因为其中一个伙伴是做娱乐饮食的事业的

However, one of the partners is in the entertainment and food business.

在谈的时候我都做了一些研究

I did some research while talking.

在网上看到其实日本和韩国都是很流行这件事

I saw online that this is actually very popular in Japan and South Korea.

是他们的文化

It is their culture.

而他们是会有一些餐厅的

And they will have some restaurants.

既然他们有人懂得做餐饮的

Since some of them understand how to run a restaurant.

那不如结合这件事

Then it's better to combine this matter.

会不会是做一家行山camping主题的餐厅呢

Could it be a restaurant themed around hiking and camping?

就是这样走出来

That's how you walk out.

所以是由行山的主题

So it is based on the theme of hiking.

他们谈一下怎么做什么生意

They talk about how to do business.

是可以在这里做多一点

It is possible to do a little more here.

接着你又在参与当中的时候

Then while you are participating in it again.

不如做一个行山的主题餐厅

How about creating a hiking-themed restaurant?

香港当时应该没有的

Hong Kong should not have had this at that time.

但是韩国已经有

But Korea already has.

我们还特意飞了去考察

We even specially flew there to inspect.

看看别人怎么做

See how others do it.

都挺有趣

They are all quite interesting.

很认真

Very serious.

那你用了多长时间来想

How long did you take to think about it?

都是一个大的转变

It's a big change.

你刚才说广告也做了十几年

You just said you have been doing advertising for more than ten years.

你用了多长时间来做这个决定转型呢

How long did it take you to make the decision to transform?

这个问题非常好

This question is very good.

因为我都想不到是一个多快的决定

Because I can't think of how quick a decision it is.

都没有说想很多

No one said they thought a lot.

因为当时其实三十多岁

Because at that time I was actually in my thirties.

有个机会去做一个主题

There's an opportunity to do a theme.

你有兴趣的生意

Business you are interested in.

拍着一些前辈级的人马

Pats some senior figures.

应该都安心一点

It should be a little more reassuring.

没有那么害怕

Not that afraid.

也在想

Also thinking.

如果真的失败了

If it really fails.

你给几年时间

How many years will you give?

你回头去做广告

You go back to doing advertising.

或者做其他的工作

Or do other work.

我觉得也绝对没有问题

I think there is absolutely no problem.

所以也不是考虑了很久

So it's not something I've thought about for a long time.

不如一起参与

Why not participate together?

一起去做这件事

Let's do this together.

是很有热情的

It is very enthusiastic.

很有热情

Very enthusiastic.

听来成本也不是很高

It doesn't sound like the cost is very high either.

也都是

Also all are.

风险也不算很大

The risk isn't considered very high either.

可以回头来

Can come back.

是

Yes

其实现在餐饮都做了九年时间

Actually, the restaurant business has been running for nine years now.

其实有什么是你当时预期

In fact, what did you expect at that time?

又真的正在发生

It is really happening.

有什么是

What is there?

跟你预期是脱离了想象

It has deviated from your expectations.

是很不同的

It is very different.

脱离想象的也挺多

There are quite a few things that are far from imagination.

你说预期之内的也有

There are also things that are within expectations.

我先说说预期之内

Let me first talk about what is expected.

预期之内因为始终做Marketing这些

It's within expectations because I've always been involved in marketing and such.

去创造这一间

Go create this one.

比如第一间是叫野玩山店camping

For example, the first one is called the Wild Play Mountain Shop Camping.

就是行山主题

It's all about hiking.

整个气氛室内设计

Overall atmosphere and interior design.

你当中之后我们再做一些分享会

After you are done, we will have some sharing sessions.

跟很多热爱行山的人去分享

Share with many hiking enthusiasts.

在餐厅里面做分享

Sharing in the restaurant.

是

Yes

迎合了这些主题

Catered to these themes.

也吸引了很多当时的传媒

It also attracted a lot of media attention at the time.

或者我们自己做的宣传

Or the promotion we do ourselves.

推广

Promotion

那个效果出来呢

How is that effect coming along?

都比我预期中甚至乎是更好

It's all better than I expected, or even better.

因为很多电视台也好电台也好

Because many television stations and radio stations.

都有来访问我们这间餐厅主动地

Everyone comes to visit our restaurant actively.

这个就是预期之内

This is within expectations.

预期之外就是

What is beyond expectation is

一些可能我真的没什么涉猎过的范畴

Some areas that I might really not have any knowledge about.

例如原来餐饮业的员工

For example, employees in the catering industry.

我很记得

I remember very well.

开头第一间

The first room at the beginning.

开了应该几天而已

It should only be a few days since it was opened.

就已经好像已经有两个

It seems like there are already two.

甚至乎一个餐厅经理辞职

Even a restaurant manager resigns.

第二天就不见了人了

The person was gone the next day.

我当时都是

I was at that time.

真的吗

Really?

因为在办公室那里

Because it's over at the office.

始终你不会说

You will never say it.

这么短时间就会辞职

Resigning in such a short time.

但是不会是

But it will not be.

真的

Really.

回来两天

Back in two days.

突然间不见了人

Suddenly, the person disappeared.

刚刚开店而已

Just opened the store.

因为我想这一行

Because I want this line of work.

始终他们要转工是很容易的

It is always easy for them to change jobs.

你换套制服去了第二间就是第二间的员工

If you change into a uniform for the second place, you become an employee of the second place.

一样是可以即刻

It can be done immediately.

上手做到

Get it done.

每个人差不多的东西

Things that are similar for everyone.

对

Yes.

所以

可能我们新档或者新甲未磨合到

Maybe our new gear or new skin hasn't been fully polished yet.

或者他们很容易说不要紧就继续做

Or they can easily say it doesn't matter and just continue.

有任何的小小可能不满

Any small possible dissatisfaction.

可能不是他的预期

It may not be his expectation.

他就已经可以很快就转到第二间

He can quickly move to the second room.

这一样东西其实

This thing actually...

现在一直都

Now always.

人的

Human's

转流都会是比较高的

The transfer flow will be relatively high.

很容易翘起做

It's easy to be lifted up.

我觉得其实以前听很多人说

I think I've actually heard a lot of people say before.

做餐厅最怕被大厨翘起

The most feared thing in a restaurant is having the head chef slacking off.

或者也有一些同行之前做过

Or some colleagues may have done it before.

就觉得我都是搞不定厨师

I just feel like I can't handle being a chef.

如果你自己不是厨师的话

If you are not a chef yourself.

搞不定厨师

Can't handle the chef.

不继续做了

Not going to continue.

都有

Both have.

那怎么做去克服呢

How to overcome that?

你刚刚开店

You just opened a store.

满火热成的时候

When it is blazing hot.

然后有一些很重要的团队成员就

Then there are some very important team members who...

很短的时间就走了

Left in a very short time.

怎么办呢

What should I do?

其实都是

Actually, it’s all about.

即刻

Immediately

唯有

Only then

很快再请

Please invite (me) again soon.

你当然请的时候未必是最满意的

You may not be the most satisfied when you invite someone, of course.

尤其是急着请

Especially in a hurry to invite.

所以都是一路做

So it's all about doing it the same way.

一路去

Go all the way.

筛选

Screening

一路去用不同的人

Go along the way using different people.

然后去密释一些夹

Then go to unlock some clips.

大家去沟通多一点

Everyone should communicate more.

我自己

myself

因为餐厅和广告都是很人的生意

Because both restaurants and advertising are very human businesses.

我已经在广告公司的时候

I was already at the advertising company.

接触很多人

Contact with many people.

你要一团人很有

You want a group of people to be very...

热情地去跟一个目标去做事

Enthusiastically go and work towards a goal.

其实这两个行业有相似的地方

In fact, these two industries have similarities.

这个也是我最享受的

This is also what I enjoy the most.

其中一个工作的过程

One of the work processes.

所以你对人首先要尊重人

So you must respect people first.

真的要

Really want to.

你不管什么

You don't care about anything.

即刻

Immediately

你要真的尊重你要关怀

You really need to respect and care.

要给点爱心

We need to give some love.

你对

You are right.

还有给机会

There is still a chance.

所以在一路做

So just keep going.

你是自己去建立

You are the one who builds it yourself.

去吸引一些适合的人

Go attract some suitable people.

慢慢去建立一个越来越好的团队

Gradually build a better and better team.

或者甚至乎他们走了

Or even that they have left.

很多时候

Many times

我现在有几个同事都是回来帮我

I currently have several colleagues who are here to help me.

所以

是要时间去建立

It takes time to establish.

没有一个短缺

There is no shortage.

没有一个捷径

There is no shortcut.

很有趣

Very interesting.

其实每一个行业建立了明星

In fact, every industry has established its stars.

可能走了的同事又会再吸引回来

Colleagues who may have left could be attracted back again.

也不一定

Not necessarily.

也是的

That’s true.

有时他们长大了在外面

Sometimes they grow up outside.

然后发现原来

Then I found out that it was actually...

当然很难说

Of course, it's hard to say.

还是觉得你最好

I still think you are the best.

没有一个

Not a single one.

每次都是不同的情况

Each time is a different situation.

还有什么是跟你预期很不同的

What else is very different from what you expected?

可不可以跟我们的听众分享一下

Could you share with our audience?

也有

There is also.

也有就是在生意上

Also, it's about doing business.

餐饮

Catering

刚才说的人的生意

The business of the person I just mentioned.

用的人是很多的

Many people use it.

厨房楼面

Kitchen floor

所以它的成本是相对是很高

So its cost is relatively high.

你说margin

You said margin.

那个毛利亦都

That Maori also.

percentage

不是高的

Not tall.

你一开如果

If you open it.

你做错了一些决定

You made some wrong decisions.

譬如很重要选错了

For example, it's very important to make the wrong choice.

地方

Place

选址创

Site selection creation

有些失手的话

Some words that were said in error.

不是你预期

Not what you expected.

其实

Actually

你真是叫做break even不到

You really can't even break even.

你就每个月输

You just lose every month.

其实你很快你不用一年

In fact, you will be fine in less than a year.

或者你真的一年

Or maybe you really are one year.

你有些资金去顶到

You have some funds to support.

都已经可以

It's already possible.

就是这样完了

That's how it ends.

所以我们其实都经历过这一些情况的

So we have actually all gone through these situations.

有一些不是那么成功的

There are some that are not so successful.

我们的店铺也都开得比较快

Our store is also opening quite quickly.

当时由第一间之后

After the first room.

很快就开了第二第三间

Soon, the second and third rooms were opened.

当然有一些是perform得好一点

Of course, some perform a little better.

有一些是没那么好

Some are not that good.

也都可能在年纪的时候已经消失了

It may have already disappeared with age.

当时我没有预期过

At that time, I didn't expect it.

这样就完的了

That's it then.

都放了很多心思进去

A lot of thought has been put into it.

装修

Renovation

当然现在回头看

Of course, looking back now.

现在就会很小心

I will be very careful now.

真的

Really.

是啊

Yeah.

不是

No.

这个要是

If this is the case.

经历过才会懂得这东西的

Only through experience will one understand this thing.

这个最大的学习是什么呢

What is the biggest lesson?

就是刚才你说有一些决定是很重要的

Just now, you said that some decisions are very important.

我自己看餐饮其中

I look at the catering myself.

位置选址

Site selection

是已经断定了很多东西

Many things have already been determined.

你在民生区

You are in the livelihood area.

譬如将军路

For example, General Road.

你就是

You are.

你没理由放一间fine dining

You have no reason to set up a fine dining restaurant.

或者你的价位

Or your price range.

可能是

It might be.

做筷子的行业会是好一点的

The chopstick industry might be a bit better.

西餐用刀叉那些

Western dining utensils like knives and forks.

都可能

It all depends.

差一点的

Almost.

始终那个文化或者民生的话

Always that cultural or livelihood discourse.

他们每天下去吃的

They go down to eat every day.

你都不会每天吃西餐的

You won't eat Western food every day.

你真的粥粉面饭

You really like porridge, noodles, and rice.

是可能是这样

It is possible that it is like this.

所以你要配合你的餐种

So you need to match your meal type.

然后放在那个位置适不适合呢

Then is it suitable to put it in that position?

一错了这件事

I made a mistake in this matter.

你做到多好的宣传

How well you promote it.

就算你的食物质素都ok

Even if the quality of your food is okay.

你多大力宣传出去都是

No matter how much effort you put into promoting it.

都是

All are.

没用的

Useless.

你一错了我自己看

If you make a mistake, I'll look at it myself.

你一错了那个size和location

You got the size and location wrong.

就已经不行了

It's already not feasible.

你错了价钱你都可以跳

You made a mistake; you can jump regardless of the price.

你错了一个位置

You made a mistake in one position.

你放了一些装修啊资源下去

You put some renovation resources down.

而

and

你很难

You are very difficult.

定了一个theme

Set a theme.

你突然间转型去做

You suddenly switched to doing.

做第二样

Do the second one.

的东西是有点难度

The thing is a bit difficult.

因为那里是硬件

Because that's hardware.

你一间行山餐厅很难

Your mountain restaurant is very difficult.

突然间第二天就开了是

Suddenly it opened the next day.

开飞机

Flying an airplane.

但是我有个问题

But I have a question.

很多时候人们也会说

Many times people will also say

这里附近我看不到

I can't see anything nearby.

其他同类型的餐厅

Other restaurants of the same type.

我觉得有得做

I think there is work to be done.

比如刚才那个例子

For example, the earlier example.

将军路可能茶餐厅很多

There might be many tea restaurants on General Road.

我再放一间茶餐厅下去的时候

When I put down another tea restaurant.

好像竞争又很大

It seems that the competition is quite fierce.

反过来是不是一些我找过四季的厨出来

On the contrary, could it be that I have searched for chefs from all four seasons?

那是不是会很行呢

Wouldn't that be impressive?

这个想法

This idea.

没有其实有一个原因就是因为不适合的

Actually, there is a reason, which is that it is not suitable.

有时真的是

Sometimes it really is.

你不要以为那里没有

Don't think there isn't any there.

我弄一间这个东西一定会有效

I will make one of these things, and it will definitely work.

其实可能有人追过下去

In fact, there may be someone who has pursued it further.

做过

Have done

但是就是不合适

But it's just not suitable.

但是你发现将军路有几间茶餐厅

But you notice there are several tea restaurants on General Road.

他有机会斗到两间都一起爆的

He has the opportunity to fight until both places explode together.

所以你看

So you see.

那个派

That faction.

的人数有多少够不够

How many people are there, is it enough?

去养到有多少间这类型的餐厅

How many such types of restaurants have you raised?

当然你好了去到这个位置

Of course, you will be fine once you reach this position.

你就要

You just have to.

就讲一下质素服务

Just talk about quality service.

你是否可以

Can you?

比起你的竞争对手

Compared to your competitors.

那条龙排得长一点呢

That dragon is arranged a bit longer, isn't it?

但是你起码第一样东西

But at least the first thing you need to do is...

你要适合那个餐厅先

You need to fit in with that restaurant first.

或者适合那个位置先

Or maybe it fits that position first.

好

Good.

听到Garrett一开始做的时候有些挑战

Hearing that Garrett faced some challenges at the beginning.

我又想问一下

I want to ask again.

就是去到今天

It's just reaching today.

做了这么长时间

I've been doing this for such a long time.

有些什么你都是

What do you have that you are?

很日思夜想念念不忘

I think about it day and night, never forgetting it.

就是这样东西我经常都

That's exactly the kind of thing I often do.

记挂着

thinking of/concerned about

其实不同阶段都有不同的日思夜想

In fact, different stages bring different thoughts day and night.

刚才讲员工人的方面

Just now, I talked about the aspects of employees.

其实都是

Actually, they're all.

因为你始终那班是你的

Because that group has always been yours.

团队和你打仗的

The team is fighting against you.

并肩作战的人

People who fight side by side.

里面

Inside

每一天是人的生意

Every day is a person's business.

他们也都做前线

They all work on the front line.

其实可以很多情绪

In fact, it can contain many emotions.

或者他们

Or they

一家人都真的可以

A family can really do it.

不要说多

Don't say too much.

三四个都可以有很多

Three or four can have a lot.

不同做事方式吵架

Different ways of doing things lead to arguments.

是很多层出不穷的事

It is a situation with many emerging issues.

所以人这一方面

So this aspect of people

其实我想

Actually, I want to.

这九年里面

In these nine years.

甚至做广告的时候那个团队

Even when advertising, that team

都是会令我

All of them will make me

很心惦惦的事

A matter that weighs heavily on my mind.

这个其中一个

This one among them.

当然生意

Of course, business.

生意就好看

The business looks good.

譬如顺境的时候

For example, in times of favorable circumstances.

没那么担心的

Not that worried.

或者是

Or it is.

因为做饮食

Because of diet.

其实

Actually

他会叫做很平均的生意

He would be called a very average businessman.

你知道五六天是这个位置

Do you know that five or six days are this position?

你知道一至四就是大约这个水平

You know that one to four is about this level.

他不会突然间今天高很多低很多

He won't suddenly be much higher or much lower today.

所以好景的时候基本上是

So during good times, it is basically...

那一刻没什么担忧

At that moment, there was no concern.

当然你会担忧将来会不会变差

Of course, you will worry about whether things will get worse in the future.

但是当逆境现在的时候呢你就

But when adversity comes along, you...

是想生存

Just want to survive.

或者是

or is it

就是变了没有那么好的市况下

It has indeed changed under not-so-favorable market conditions.

就要更加想多点生意

We need to think more about business opportunities.

我怎样去迎合现在转变了的市场呢

How can I adapt to the now changed market?

这里岔开一点点

Here it diverges a little bit.

我想问一下

I would like to ask.

因为刚刚就打完风

Because I just finished the storm.

市场

Market

今天我们星期日

Today is Sunday.

应该是早两天才下风

It should have rained a few days earlier.

其实打风对你餐厅影响大不大呢

Actually, does the storm have a big impact on your restaurant?

当然大了

Of course it's big.

其实真的每一天都是生意

In fact, every day is truly business.

每一天都是钱

Every day is money.

你差几天的生意

How many days of business do you lack?

每一天的收入

Daily income

其实

Actually

刚才这么说

Just said that.

成本那么高

The cost is so high.

我根本每一天可能赚钱都是用来出租

I might earn money every day just for renting it out.

交租

Pay rent

给食材

Give ingredients

都不是去到说

None of them are saying it.

每一天的生意每一天都是赚的钱

Every day's business brings in money each day.

每几天其实

Every few days, actually.

你已经可以想然之为什么

You can already imagine why.

以前我做麦当劳他们跑生意都很厉害

In the past, when I worked at McDonald's, they were very efficient at running the business.

真的有看着生意

Really keeping an eye on the business.

这个行业就是这样

This industry is like this.

所以你说打风

So you mean it's windy.

其实

Actually

当然打工的时候就会觉得放假很开心

Of course, you feel very happy during the holidays when you are working.

去哪里看戏

Where to watch a show?

现在就是

Now is the time.

看着APP

Looking at the app.

看着APP和同事

Looking at the app and colleagues.

几点我们今天做午餐几点开

At what time are we having lunch today?

晚上开了

Opened at night.

我开了

I'm open.

能不能回家

Can I go home?

几点开

What time does it start?

怎样

How to.

就是想这些

Just thinking about these things.

这个真的是打工和做老板的心态不同

This really shows the difference in mindset between being an employee and being a boss.

是所以也挺有趣的

So it's quite interesting as well.

这个变化

This change.

听起来其实你做了餐饮

It sounds like you actually worked in food service.

其实是不是放假放少了呢

Isn't it that there are fewer holidays?

你都说出了那些痛处出来

You've brought out those painful points.

其实我刚刚放了一个最长的假

Actually, I just took the longest vacation.

因为我有一些妹妹结婚

Because I have some younger sisters getting married.

走了三个星期

Traveled for three weeks.

但是在我这九年里面

But in these nine years of mine

其实我没有离开过餐厅多过六天

In fact, I have never been away from the restaurant for more than six days.

我有去很多短的旅程

I have taken many short trips.

可能是那些四五天去附近

It might be those who go nearby for four or five days.

这次因为他比较住得远

This time it's because he lives quite far away.

要远一点

Stay a bit further away.

离开得久一点

Leave for a little longer.

但是基本上我都不想离开得久

But basically I don't want to leave for too long.

是不放心的

It's concerning.

那

Then

有WhatsApp来管理

Manage with WhatsApp.

或者同事有问题都可以立刻发

If colleagues have any questions, they can send them immediately.

都有的

It has everything.

但是我自己

But myself

尤其是小餐厅

Especially small restaurants.

这个行业本身我觉得你都应该要下铺

I think you should start from the ground up in this industry.

去感受客人

Go experience the guests.

你看到

You see.

同事怎样做事

How do colleagues work?

看到客人的feedback

Seeing the guest's feedback.

看到对食物的反应

Seeing the reaction to food.

其实这个第一身这样看

Actually, looking at it from this first perspective.

是最重要的

Is the most important.

或者是有一些客人需要去

Or maybe there are some guests that need to go.

去真的叫

Go really called

叫臭

Smells bad.

就是他

It's him.

来来吃东西

Come and eat something.

聊聊天

Chatting.

有些是每个礼拜都过来的

Some come over every week.

你每个礼拜都会和他交流一下

You communicate with him every week.

所以

我自己的做法因为始终都是小餐厅

My own approach has always been to run a small restaurant.

我会是很亲力亲为

I will be very hands-on.

想在那里

I want to be there.

大家一起去接触

Everyone should go and make contact.

来到这个时间我知道Gladys也带了一首歌给大家

At this time, I know Gladys has also brought a song for everyone.

是啊

Yeah.

叫做有火

It's called "having fire."

借亭峰的有火

Borrowing the fire of the pavilion peak.

顾名思义就是

As the name suggests, it is.

为什么选这首歌呢

Why did you choose this song?

因为我觉得无论做广告也好

Because I think whether it's advertising or not

做餐厅也好

Opening a restaurant is also good.

做任何事情也好

It's fine to do anything.

最重要是你找到自己的passion

The most important thing is that you find your own passion.

你是很投入

You are very dedicated.

可以做到这件事的

Can do this thing.

做给大家有火

Make it so everyone has fire.

我先来个部分

I'll start with a part.

取edu

Take edu

事了

The matter is settled.

你

You

好

Okay.

写 в

Write in

到

Arrived

我们

可以

Okay.

对

Yes.

你看

Look.

照

照 means "to shine" or "to illuminate."

字幕志愿者杨栋梁

Subtitle Volunteer Yang Dongliang

中文字幕志愿者杨栋梁

Chinese Subtitle Volunteer Yang Dongliang

与前景有信心

Confident in the prospects.

认为香港自身要有底气

Hong Kong needs to have confidence in itself.

许正宇在一个电台节目说

Xu Zhengyu said on a radio program.

本港一直举办盛事

The city has always hosted grand events.

邀请海外嘉宾来港

Invite overseas guests to Hong Kong.

举例今个月将会举行

For example, it will be held this month.

一带一路税收征管合作论坛

Belt and Road Tax Administration Cooperation Forum

邀请一带一路

Invite the Belt and Road Initiative.

沿线国家和地区的税务局官员来港

Tax officials from countries and regions along the route come to Hong Kong.

目前已经有超过300名代表参与

There are currently over 300 representatives participating.

11月将会举办

It will be held in November.

金融科技州及投资峰会

Fintech State and Investment Summit

明年1月举办亚洲金融论坛

The Asian Financial Forum will be held in January next year.

当局发出邀请时也没有困难

There was no difficulty when the authorities extended the invitation.

可见香港仍然具有吸引力

It can be seen that Hong Kong still has appeal.

财政司司长陈茂波在网上说

Financial Secretary Paul Chan Mo-po said online.

主题式的会议和活动

Thematic meetings and activities

除了吸引不同行业的企业家

In addition to attracting entrepreneurs from different industries.

和高层管理人员参与

Involvement with senior management.

也有助带动本港的商务旅游

It also helps to boost the business tourism in Hong Kong.

陈茂波提到

Chan Mao-bo mentioned

接下来星期三至四将会举办第九届

The ninth session will be held next Wednesday to Thursday.

一带一路高峰论坛

Belt and Road Forum for International Cooperation

预计吸引近6000位

Expected to attract nearly 6,000 people.

来自70多个国家和地区的人士参与

Participants from over 70 countries and regions.

包括超过80位

Including over 80 people.

一带一路完善国家和地区的政商领袖

The Belt and Road Initiative improves the political and business leaders of countries and regions.

期间会安排超过800场

More than 800 sessions will be arranged during this period.

一对一投资项目对接会

One-on-one investment project matchmaking conference

涵盖280多个项目

Covers over 280 projects.

他认为未来几个月举办的

He believes that the event will be held in the coming months.

城市和大型活动

Cities and large events

精彩多元

Exciting and diverse.

涵盖体育

Covering sports

文化艺术

Cultural Arts

以至美酒街窑等

Such as the beautiful wine street kiln, etc.

活动将会举办在

The event will be held at

将会配合一连串的国际商务会议

Will be accompanied by a series of international business meetings.

让商务旅客在访港期间

Allow business travelers during their visit to Hong Kong.

有更丰富的行程和节目选择

There are richer itinerary and program options.

再港多留几日

Stay in Hong Kong a few more days.

并带同家人一起到来游玩

And bring the family along to have fun.

天气方面预测本港大致多

The weather forecast predicts generally more in Hong Kong.

云有几阵照雨

The clouds have several waves of rain.

局部地区有雷暴

There are thunderstorms in localized areas.

吹和缓冬至东南风

The gentle southeast wind blows during the winter solstice.

展望天日间中有照雨

Looking forward to the daylight, there is a shower of rain.

随后两三日部分时间有阳光和酷热

In the next two to three days, there will be some sunshine and intense heat.

局部地区有照雨

There are localized showers in some areas.

以下气温二十九度

The temperature is twenty-nine degrees.

相对湿度百分之八十六

Relative humidity is eighty-six percent.

香港电台新闻

Hong Kong Radio Television News

简博元百

Jian Boyuan Bai

交通消息直击报导

Traffic news direct report

又是安提回来

Anti is back again.

湾仔交汇处的坏车已经离场

The broken vehicle at the intersection in Wanchai has already been removed.

去堅拿到天桥方向的行车线

Go to the driving lane towards the overpass at Jian.

已经重开

Already reopened.

交通回复正常

Traffic is back to normal.

而西九龙走廊西去葵涌方向

The West Kowloon Corridor is heading west towards Kwai Chung.

近着樱桃街是有坏车

There are broken cars near Cherry Street.

部分行车线封闭

Some traffic lanes are closed.

经过请小心

Please be careful when passing through.

隧道情况方面

Regarding the tunnel situation.

红隧九龙入口

Hong Kong Cross Harbour Tunnel Kowloon Entrance

近着理工大学对出车多

There are many cars coming out near the Polytechnic University.

路面情况

Road conditions

九龙区

Kowloon District

渡船街天桥去嘉市居道

The footbridge at Ferry Street leads to Jia City Residence Road.

近进发花园慢车

Near the garden, take the slow train.

提回来一些工程

Bring back some projects.

尖沙咀广东道是有工程

The Guangdong Road in Tsim Sha Tsui is under construction.

直至傍晚六点钟

Until six o'clock in the evening.

去天升码头方向

Go towards the Tian Sheng Pier direction.

近着汇长道的部分慢线是封闭

The section of the slow lane near Huichang Road is closed.

而南区石牌湾道

And Shipaizhou Road in the South District.

有公营房屋发展工程

There are public housing development projects.

直至晚上的七点钟

Until seven o'clock in the evening.

去摩星岭方向

Go towards Mohsien Ridge.

介乎博富林消防局

Between the Baofulin Fire Station

与启力学校之间的中线系封闭

The middle line between Qili School is closed.

有运输处告诉你

The transportation department has informed you.

巴士型扮箱引入电巴服务乘客

Bus-type dressing box introduces electric bus services for passengers.

为绿色运输出一分力

Contribute to green transportation.

也令乘客的旅程

Also allows passengers' journey.

加添环保的意义

The significance of adding environmental protection

好了

Alright.

我们下一节的交通消息再见

See you in the next section for traffic news.

明镜需要您的支持欢迎收看订阅明镜

Mingjing needs your support. Welcome to watch and subscribe to Mingjing.

请不吝点赞订阅转发打赏支持明镜与点点栏目

Please don't hesitate to like, subscribe, forward, and support Mirror and Diandian programs with donations.

欢迎收看订阅明镜

Welcome to subscribe to Mingjing.

明镜需要您的支持欢迎收看订阅明镜

Mingjing needs your support. Welcome to watch and subscribe to Mingjing.

教導激勵獎勵都是很重要的事

Teaching, motivating, and rewarding are all very important things.

因為做了聽了怎樣呢是不是有下一步呢

Because I did it and listened, what now? Is there a next step?

所以這件事都真的要了解每一個同事

So this matter really requires understanding each colleague.

或者同事有些聲音的時候作為管理者是否會聽得到

When colleagues have some voices, would a manager be able to hear them?

聽得到的時候可否讓同事感受到其實你知道呢

When you can hear it, can you let your colleagues feel that you actually know?

做廣告的時候我會跟那些同事好像朋友一樣

When doing advertisements, I treat those colleagues like friends.

其實由廣告到現在做餐廳

Actually, from advertising to now running a restaurant.

現在的角色就好像做了媽媽一樣

The current role feels like being a mother.

有些人看著孩子女兒永遠都會吵架和打架

Some people look at the children and daughters who will always fight and argue.

那你怎樣安撫他們怎樣輔導他們呢

How do you comfort them and guide them?

這件事尤其是他們的前線

This matter especially concerns their front line.

以前做廣告的話他那天不開心生病了

In the past, when doing advertisements, he was unhappy that day and got sick.

你不會覺得的

You won't feel that way.

但是嘩!

But wow!

他現在餐廳前線嘩!

He is now at the front line of the restaurant, wow!

他的臉黑一點你的客人看到或者是感受到的

His face is a bit dark; your guests see it or may feel it.

所以為什麼我會更加放多點時間去跟他們心理輔導呢

So that's why I will spend more time providing psychological counseling to them.

其實心理輔導不是我特意要去教他們什麼

Actually, psychological counseling is not something I specifically want to teach them.

而是他們有些事情想告訴我去反映給我聽

Instead, there are some things they want to tell me to reflect to me.

我一定會聽的一定會告訴他們應該正面的想法

I will definitely listen and I will definitely tell them to have a positive mindset.

或者是你這樣想其實事實上是不是這樣呢

Or maybe you think this way, but is it really like that in fact?

其實很多時候根本就不是這樣

In fact, many times it is not like this at all.

是他這樣想的

It is what he thinks.

是他自己轉了牛角尖或者是跌了下去一個位置

It is either he has turned into a dead end by himself or he has fallen into a position.

認為別人是這樣

Think of others like this.

所以這些其實你開了他的結他就立刻開心回來了

So once you resolve his issue, he will immediately be happy again.

他很快很即時的也很需要的

He is very fast, very immediate, and very needed.

因為都是那個前線的工作人員

Because they are all frontline workers.

你是直接已經看著你的客人的

You are directly looking at your guests.

所以有很多時候我去到餐廳嘩!很黑臉喔

So a lot of times when I go to a restaurant, wow! They have a really long face.

其實應該是他本身自己可能有自己的不開心

In fact, he might have his own unhappiness.

可能對於工作不開心

May be unhappy with work.

或者是對於工作不開心

Or it could be dissatisfaction with work.

他都應該不是太有對這間公司不是太有

He probably doesn't have a strong attachment to this company.

不是太有火

Not too much fire.

對沒錯

Yes, that's right.

所以這個coaching的環節我覺得是非常之重要

So I think this coaching aspect is very important.

而我在這兩個行業裡面都是花很多時間

I have spent a lot of time in both of these industries.

那聽起來其實做老闆的話要做輔導喔

That sounds like if you're the boss, you'll need to focus on coaching.

我想看看你的公司的size有多大

I want to see how large your company is.

做大公司你可能都會輔導你那幾個

When running a big company, you might mentor a few of them.

叫做

Called

management

對 management的人

For people in management.

那我這些小公司的我就真的有

Then I really have these small companies.

因為人你都不會說太多

Because people don't say too much.

可能十多人

Maybe more than ten people.

那就ok的都可以直接一點去處理

That's fine, we can handle it straightforwardly.

畢竟是人的事業

After all, it is a human endeavor.

我又想問一下以前我們都一起讀EMBA

I want to ask again, we used to study EMBA together.

有沒有一些是現在你又用得上學以致用

Are there any skills that you can currently apply and make use of?

或者是應用得到的一些例子

Or some examples that can be applied.

都有的其實說真的

They all have it, to be honest.

有時候現在一邊做一邊都會有時候想起以前說過的東西

Sometimes while doing things now, I still think of things that were said in the past.

未必說是一些很大的題目來的

It can't be said that they are very big topics.

有時候一些可能就算guest speaker

Sometimes some may even be guest speakers.

一些嘉賓講師來分享有時候都很深刻的

Some guest speakers come to share, and sometimes their insights are very profound.

當然很選擇性

Of course, it's very selective.

選擇性的意思是你自己喜歡聽什麼你就記得深刻一點

The meaning of selective is that you remember more deeply what you like to listen to.

所以我自己讀marketing

So I read marketing myself.

深刻一點我而用到下去我真實這個生意

I will deeply engage in this business and use it genuinely.

其實都是marketing學到的東西

Actually, it's all things learned from marketing.

那時候你記不記得Philip Kotler 3.0

Do you remember Philip Kotler 3.0 at that time?

我現在走過書局看到人家出到6.0了

I just walked past the bookstore and saw that someone has reached 6.0.

這十年裡面

In these ten years.

但我覺得也不是說很surprise

But I don't think it's really a surprise.

因為現在那個數碼的轉型

Because of the current digital transformation.

那個速度是快到真的不得了

That speed is incredibly fast.

所以在marketing的行銷方面

So in terms of marketing in marketing.

都是渠道跟我們十年前已經很不同了

The channels are very different from what they were ten years ago.

但畢竟我的餐廳那時候是九年前開始

But after all, my restaurant started nine years ago.

那我怎樣用到marketing 3.0呢

So how can I use Marketing 3.0?

怎樣為之3.0其實就是

What does 3.0 actually mean?

除了我賣餐飲賣食

Besides selling food and beverages.

這個就是1.0

This is 1.0.

去到我挑選我的目標客群

Go to select my target audience.

去買這東西給他

Go buy this thing for him.

最好3.0就是可以去滿足我的客人的一些價值

The best 3.0 is that it can meet some of the values of my customers.

甚至回饋到社會

Even giving back to society.

又做到社會責任這一部分就是3.0

Achieving social responsibility is part of 3.0.

我自己看夜晚甜點

I enjoy desserts at night by myself.

我們是一個健康飲食主題的餐廳

We are a restaurant focused on healthy eating.

我們自己種了很多有機的菜苗

We have grown a lot of organic vegetable seedlings ourselves.

在店裡

In the store.

正正就是跟我們當時EMBA同學

Exactly like our EMBA classmates at that time.

Andrew去雲間一族

Andrew goes to the Cloud Clan.

這間是一個社企

This is a social enterprise.

他現在都幫我安排去種植這些菜苗

He is now arranging for me to plant these seedlings.

在我店裡收割然後放進去

Harvest in my store and then put it in.

新鮮的給我們客人的菜式上去吃

Fresh dishes for us guests to enjoy.

還有做這個裝飾

There's also this decoration.

其實他們那裡有個姐姐

Actually, there is an elder sister over there.

每個星期都過來幫我們去種和收割

Come every week to help us with planting and harvesting.

也是一個上一年多退休的姐姐

It is also an elder sister who retired more than a year ago.

其實這些都是一些

In fact, these are all some...

我覺得雖然不是說用了很多人

I think that although it doesn't mean a lot of people were used.

但是她都很開心去到這個年紀

But she is very happy to reach this age.

有一些她有熱誠的東西

There are some things she is passionate about.

可以有貢獻

Can make contributions.

對可以有貢獻

Yes, it can be useful.

這些東西都是這間餐廳

These things all belong to this restaurant.

我覺得做了一點點

I feel like I did a little bit.

不要說多

Don't say too much.

一些社會的回饋

Some social feedback.

還有環保

There is also environmental protection.

我們7年前其實現在就說

We actually said this seven years ago.

強制性酒塑

Mandatory alcohol restrictions

就是不要用膠的東西

Just don’t use plastic items.

酒塑膠

Alcohol plastic

但是我們其實7年前

But actually, we seven years ago...

已經開始用完紙的盒

The box has already run out of paper.

紙的飲管

Paper straws

或者不鏽鋼飲管

Or stainless steel straws.

因為這個主題

Because of this topic.

我都是想做到這些東西

I just want to accomplish these things.

所以你餐廳其實很早很早

So your restaurant actually opened a long time ago.

就已經有這個ESG的理念和想法

There is already this concept and idea of ESG.

那時候好像沒有這個詞彙那麼流行

At that time, it seemed that this term was not so popular.

但是一直都有這個想法

But I've always had this idea.

吃得健康環保

Eat healthily, be environmentally friendly.

吃素的人要注重環保

Vegetarians should focus on environmental protection.

都是很緊扣

Everything is very tightly secured.

所以我覺得這個都是其中一個

So I think this is one of them.

做一間餐廳

Start a restaurant.

我覺得叫做有些特色

I think it's called having some characteristics.

或者是為什麼我覺得

Or maybe it's why I feel.

這個主題還能生存的其中一個

One of the reasons this topic can still survive.

這個也是重要的

This is also important.

我們怎樣將我們做的東西

How do we turn what we do into something?

符合我們的客戶

Meets our clients' needs.

或者他們的價值觀

Or their values.

沒錯沒錯價值觀

That's right, that's right, values.

同時間我想時間來到這裡

At the same time, I want time to come here.

我也想帶出一個話題

I also want to bring up a topic.

我們今天的主題是

Our topic today is

做餐飲逆境前行

Moving forward in adversity in the catering industry.

態度先行

Attitude first.

都要帶出一個重點就是

The main point to be made is that...

現在是不是一個逆境來的呢

Is this a time of adversity now?

現在絕對是一個逆境

Now is definitely a time of adversity.

至少對我來說

At least for me

因為大家都經常說

Because everyone often says