Peel & Play: A new sensory toy for kids with special needs @ CES 2024

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That's B-L-U-B-R-R-Y-0-0-4.

Welcome to the show.

Hi, thanks for having me.

Well, tell us a little bit about this product.

This looks pretty cool.

Thank you.

As you can see, this resembles an orange.

It's called Peel and Play.

And we made this toy for children with ASD and other related disabilities who have sensory needs.

Okay.

And have you heard of a term called stimming?

Yes.

Absolutely.

So it's kind of like hand flipping, repeating words like adults also do it.

Like we bite nails when we're nervous and everything.

Yeah, biting the inside of your cheek, twirling your hair, things that make you comfortable

in uncomfortable situations.

The behaviors that I want to do right now because I'm very nervous.

So these children, especially young children with ASD and other children,

with sensory needs, they do these stimming behaviors to regulate their emotions, their stress level.

It kind of gives them comfort, joy, and all that kind of stuff.

So it kind of sounds like relaxing behaviors for them.

But actually for younger children, it prevents them from attending to daily activities.

Absolutely.

It's an avoidance technique, not an engagement technique.

Mm-hmm.

So I am a boarder.

I am a board-certified behavior therapist myself.

So I always wanted to find a way for them to relieve the stress, kind of find like replacement

behaviors in a very fun, interactive, kind of like creative way.

Sure.

So I met this team, Solid Ventures, and they came up with a toy.

And they're like, oh, why don't we go make something that's very fun for them to do,

like puzzles and everything.

So let me explain a little bit about our toy.

Okay.

So we can kind of like peel it off, like an orange.

Okay.

So if you touch it, if you don't mind touching it.

Oh, no.

You can feel the vibrations.

That's satisfying.

Yeah.

So every time you touch, click on it, and like peel it off, put it back on, you can

kind of feel all the vibrations.

Well, and lights, all kinds of things start happening when you're doing it.

And once again, this is a, for kids that need a fidget.

Right.

You know, to get past something, this is incredible.

Yeah.

So it gives you like a tactile feedback.

Yeah.

Well, tactile feedback, visual feedback.

Yeah.

So let's get into a little bit of the technology behind this and how it works.

Okay.

So we have, we implemented like a haptic device technique inside it.

Okay.

So every time we put the pieces into the thing, it gives you like a vibrating mode and everything.

And also like the LEDs and stuff.

We also put some songs in it as well, so it gives you like a auditory and visual and all

that kind of stuff.

And when you peel off the pieces, we kind of wanted them to be more creative with the

pieces.

So you can put these pieces together to shape like a form, like different shapes, like animals,

numbers, and like you can create like rabbits and all the different kind of like shapes

as well.

Okay.

So they can play with it.

They can play with the puzzles.

And there are also like different gaming modes to it.

So let me introduce you to one of the gaming modes.

Okay.

First one is called Catch Me If You Can.

Okay.

So right now it's showing you all the lights.

So you have to, it flashes in a random order.

So you have to find like.

Oh, cool.

Light and then put the pieces onto.

Yeah.

And then.

Cover the spots.

Oh, I can't see.

Okay.

So you can actually do like different games with it as well.

If you're kind of bored with like puzzles and like, just like pressing into it and everything.

Yeah.

So there are three different gaming modes.

The first one is called Catch Me If You Can.

Second one is kind of like Simon Says.

So if it says like, oh, cover up all the greens, you have to cover all the green lights.

And then if it says like cover all the yellows, you cover up all the yellow lights and everything.

And then there are also other modes called a brain gauge challenge and you have to remember

the order where it flashes, so you have to memorize everything and then you put the pieces

into the right order.

Wow.

Yeah.

So it's kind of like promoting your brain cognitive like development as well.

Yeah.

Okay.

And.

What's your target age for this?

Um, so initially our target age was like three to four years old.

Um, we've been going to different clinics.

We've been going to different clinics and pre-K, um, to see what, um, ages are playing with

it.

And then with the first default mode, like this vibrating mode, um, three to four years

old, like play with it all the time and then, um, the peeling it off and everything.

But then the puzzle mode and the gaming mode, it's targeting towards more like, uh, elementary

schoolers like around nine to 10 even.

Sure.

So yeah.

Sure.

Picking up conceptual and different, different things like that.

Right.

So what are, what are some of the other applications that you're looking at for this technology?

Um, so we are thinking of, um, connecting it to like an application where it monitors

development as well.

So we're creating, creating an app for that.

So while we're monitoring their developmental milestones, they can kind of put this curriculum

into the developmental age and then play in like different modes.

Sure.

Yeah.

So that way they can be able to track individually per child, something like that in a classroom,

as far as who's using it, when they're using it, you can, you can craft all kinds of things

for kids at that point to be able to help them associate in the classroom better, as

opposed to going inward and, and going into that stimming activity.

Right, right.

So yeah, you can get all kinds of amazing metrics with that.

That's phenomenal.

Definitely.

Where, where can be, is it out on market yet?

Is it still in prototype phase?

No.

prototype base okay and we're going to start selling it on April in South Korea

first we've been trying to talk to like different clinics and kindergartens like

in Korea so right now after like selling it in our domestic market like we're

probably going to like extend it to international market okay fantastic and

what's the price point on it do you know yet ah in Korea somewhere between hundred

to 200 okay yeah so okay we haven't really talked about international not

bad not bad for a device like that that helps in so many ways psychologically

with children especially if you have a child that is autistic anything like

that that heavily uses stemming to soothe themselves so amazing Juan

pleasure meeting you thank you so much let everybody know where they can go to

find out more about so live ventures or so live ventures yeah it's yes so live

ventures

um we are at the Seoul Pavilion booth so you can just come see us over there

awesome yeah fantastic well thank you so much for the time thanks for having me

thank you very much 100

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producers are Nancy Ertz Clinton Millsap Sergio Velasquez and Terry Willingham

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