When, What, and How to Outsource Some of Your Podcast Production

Today on The School of Podcasting, we're talking about what does it take to put together an

episode, and if you wanted to farm some of this stuff out, are there any best practices?

Let's start the show!

The School of Podcasting with Dave Jackson.

Podcasting Sense, 2005, I am your award-winning Hall of Fame podcast coach, Dave Jackson,

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for either a monthly or yearly subscription.

And so yeah, I asked a couple weeks ago, what would you like me to talk about on the show?

It was the question of the month, and I really only got two replies, which I thought was

interesting because I said, hey, if you're new to the show, I'd like you to talk about

If you give me a question and I actually use it, I'll be sure to give you a shout-out.

So in this case, today's show comes to you from Ralph from the Ask Ralph podcast.

You can find it at askralphpodcast.com.

It's accounting for you, the personal, as well as if you have a small business and it's

got a Christian perspective, you can find it at askralphpodcast.com.

And so Ralph has been outsourcing some of his podcasts.

Now, Ralph, in my opinion...

In my opinion, it's a bit crazy because he's doing a daily video show, which makes me tired

just thinking about it.

And so he found a few things along the way that like, oh, I didn't realize I got to do

this and I got to do that.

And so I thought about it, like what is involved now?

We're not talking about launching a show.

We're talking about doing an episode.

What's involved in doing an episode?

So the first thing you have to do in theory is know your audience.

Everything starts with who is this for?

Because if you don't know who it's for, you don't know what to give them.

And if you go, I don't know, well, maybe you should hold on a second and figure that out.

And so then once you figure out who it is, you've got to find out, okay, what's the content

they need?

So this is either researching guests, because you will get a ton of really bad pitches.

I got one, uh, at least a day and, uh, they're just bad.

So finding the right guest, not just someone with a pulse or researching the content.

So today I sat here and made this list and was like, I think I've got an all.

And this is the part that makes me nervous about this.

Every single podcast question begins with the word.

It depends because when I say podcast, I mean an audio podcast.

But right.

My wife is doing a video podcast, so we'll kind of throw in some video stuff as well.

But as we get into that, I had to figure out, okay, what are the different things that you

do?

So that would be the first one research, because you need to figure out, is this going to be

a good fit for your audience?

Now, in some cases, you've already done the research by this thing called living.

Yeah.

It's, it's up in your head.

You don't have to do any research.

It's just something you need to report on.

But sometimes.

You need to go, Hmm, hold on a second and actually do some work.

And some people refer to that as reporting.

You're kind of acting as a reporter for your audience.

And so that's the first one is research.

And sometimes finding the right guest can take some time.

And sometimes getting the right information together.

It takes some time.

Then let's say you're doing a guest.

Well, now you have to schedule it.

And that really doesn't take much time.

But it.

Might again be part of the, the actual research, but I use a tool called tidy cow.

I know a lot of people use Calendly.

I like tidy cow.

It's an app sumo program.

I've used it for years and they really have their stuff together.

They just released a new feature where you could have like three or four different types.

Like I might have one scheduling item that's free for members of the school of podcasting.

And then I might have one that's paid and you used to have to go into each item.

And say, when you're not available and now you just have one global calendar and you could say, this is what I don't want people to book me.

So it's really cool.

A tidy Cal of links to this out in the show notes.

So scheduling isn't really that big of a deal.

If you're doing the whole, Hey, it's Tuesday or Thursday better.

Just trust me.

Get out of that game.

That will drive you crazy.

I think everybody at this point.

Yeah.

It's kind of impersonal to go, Hey, pick a time anytime, but it's actually kind of.

You're doing that to make it easier for the.

Guest.

And I know some people like, oh, it's more like you must book a time when I'm available, but I don't know that I get that kind of mentality a lot.

I just like here, it's kind of your scheduling link or mine.

I really don't care, but that's something you have to get done.

And then you have to set up and test your equipment.

Now I'm lucky enough that my equipment never gets torn down, but I realize your studio, maybe the kitchen table.

And so you can't keep it set up all the time and then you do want to test things.

I run part of the sound system at my church.

And today I went in and we do a live stream and the camera just didn't work.

Now I didn't touch a thing and I don't know what's going on, but these are the things you want to make sure are working.

So set up and test your equipment.

And one of the things you always want to do, especially if you're doing interviews is ask the person to tap their.

Microphone because if they do this and you don't hear that, that means they're using another microphone many times, the camera microphone, which usually sounds awful.

So always test that.

And likewise go, Hey, can you hear this and tap on the microphone?

If they go, no, then you're not recording the right part.

So keep that in mind.

And then you actually record the episode.

And so that's what I'm doing right now.

I've got my.

Little outline here, and I'm just talking to you like you're sitting across the table from me.

If you're doing an interview, here's the fun thing.

That 20 minute interview is probably going to be an hour because there's 10 minutes of chit chat and talking about French toast recipes and your cat and where are they from and et cetera, et cetera.

And then after the interview, there's usually like, Hey, was there anything you would want to be removed or whatever?

And you chit chat and all right, I'll let you know when it's available.

And.

You go from there.

So that's actually the recording the episode.

And then there's editing and I cannot stress this enough.

Edit your show.

You hear my edits there at the end of the show.

I do bloopers, but there are other times, especially with interviews.

I have a bad habit.

It's not a bad habit.

I'm trying to give the guest context of what I'm looking for in an answer.

And so I'll be like, Hey, there was a time when you did this, and then that thing did the thing.

Where the thing, and that's why you did this.

And so cuts got and I go on and on.

And then I'll finally go.

So what did it feel like when you did that or whatever it is?

And a lot of times I don't need the background information for you.

So I will cut that out or their answer will be like, boy, I haven't done that in so long.

My assistant used to do that for me.

And I really just started taking it over probably the last two, I don't know, four months, something like that.

And then they'll answer the question.

I, we don't need that.

So anything I can do to make my guest or myself sound better, I will do that because why would you not?

And when I hear people go, I just keep it real.

And I'm like, well, that's fine.

You're allowed to do that for me.

I want to put my best foot forward.

So I try to make me sound as smart as possible, as funny as ever organized, et cetera, et cetera.

And the same, if I'm doing some sort of interview.

So.

Editing is to me, the difference between a good podcast and a great podcast.

And if you think, well, Joe Rogan doesn't edit.

Well, number one, you don't know that Joe makes it look like he doesn't edit.

But I, you know, and a lot of the really good podcasts, they make it look easy.

Like they're just sitting down.

And also remember when it's Joe Rogan talking to Adam, what's his name?

Oh, the guy.

Who?

What is it?

I want to say Corolla, but that's not it.

Adam Sandler.

Thank you for all of you shouting at the, uh, the dashboard.

Now I'm actually going to leave that in for those.

Normally I would edit this out because I sounded stupid.

I could remember Adam Sandler's name, but you get the idea.

There's keeping it real.

And then there's just letting people ramble on forever.

So editing is important.

And then some of you may not do this.

And technically, if you recorded it, well, you don't have to.

And that's, it's a fun word.

Audio mastering, audio mastering, and that's just adding things like plugins and kind of

just shaping the audio so that on one hand, sometimes you need a little bass added to

it.

Maybe it's a little shrill.

Somebody's using a headset microphone and it's just, it kind of makes you blink every

time they say something.

Cause it's just, wow, that shrill.

And, but there's also times when you had so much bass that you're rattling the tonsils

out of somebody's face and that's not good.

So audio mastering.

In my book just says, okay, now that I've got the content, the best it can be, how can

I shape this audio so that it sounds good and pleasing to the ear?

So that's something else you can do.

And then a new one.

Now, again, realize you might go, Dave, I don't do any mastering.

Well, it's your show.

Do you have to know, but if you have time, wouldn't you want to make it sound better

if you could?

So there's that.

And transcription is definitely a kind of, it depends thing.

Should you?

Yeah.

If you want everybody, even those who are hearing impaired to consume your content.

Yeah.

Maybe you should do a transcript.

Well, doesn't Apple do it for you automatically?

Yeah.

But remember 70% of, you know, listeners, especially in Europe are using an Android

phone.

So I guess no transcript for you.

Too bad.

So.

So you might want to do a transcript and this is where, here we go is another depends.

Okay.

I did a transcript.

I ran it through cast magic.

I ran it through, you know, insert name here.

There are a ton of those places otter and it's not a hundred percent correct.

Okay.

Well, are you going to go through and update the transcript?

This is where I get a little lazy.

Now you might go, how dare you?

Cause it is part of your brand, but I will at times go.

This particular transcript is unedited from name of service.

And that's just my way of saying, yeah, I know it spelled somebody's name wrong or did

whatever, but at least I'm letting somebody know, Hey, I know this isn't perfect.

Now there are those that say that's your brand.

You should go through and read the whole thing and make it, make it perfect.

Especially in some cases, you might take that transcript if you are doing video and you

know, you have the old closed captioning thing.

Well, you don't want the words to be different than the words in the video.

So you might spend time on that or not because what you have to ask yourself, and there is

no wrong answer here.

It's your show.

How many people in your audience are hearing impaired?

And that could be audio or it could be video.

How many?

I mean, when I watch YouTube, I don't turn on the closed captioning.

I can hear it.

I I'm okay.

So now does that mean we don't care?

We don't care about people that can't hear, or we don't care about people that might need

the closed captioning?

No, but we always do the best we can.

And in the end, that's kind of what this boils down to, but that is something to think about.

Then once the file has been mastered and edited, and of course you export it, you have your

finished MP3 file.

That's another step.

And of course, if you're doing video, then you need the MP4 file.

That's a whole other step.

That can take a whole lot longer, depending on how beefy your computer is.

Editing video can take a lot more time than editing audio.

That's why I always say, if somebody's just dipping their toe into the water, like, should

I do video?

Should I do audio?

I'm like, well, if you don't have the budget and you don't have the time and you don't

really have the desire to do video, A, don't do video, period.

And if you maybe want to do that later, that's fine.

I would start with audio.

It's just easy.

And you don't have to shave or shower to do audio.

All right.

So we've done our transcription.

Now you upload it to your media host, and that would be YouTube if you're a YouTuber.

And whoever, Captivate, Buzzsprout, Libsyn, Blueberry, if you're doing the audio thing.

Now, again, it doesn't take long.

Maybe depending on your internet speed, maybe a minute, two, five, depending on what you're

doing.

If you're doing video again, going to take a while.

If you're doing video again, going to take a while to upload that video file, I'm lucky

enough, they put in FiberOptic Network where I live about a year ago, and I don't even

think about that now because it's just ridiculously fast.

It's worth every penny to have FiberOptic if you can get it.

So we've uploaded our file now.

Now we have to write show notes.

And this is one of the top questions.

What do you do in show notes?

Well, I have two versions.

The first one is write a great title.

That is not episode 16, you know, something that explains that people go, oh, I want to

hear about that, right?

Something that makes them click because the first thing they're going to see when they

search for your show is your artwork and your title.

And then it's going to be the title of the episodes that have them go, hmm.

So have a good title.

And then some sort of opening paragraph that has them thinking, oh, that sounds like something

I want to listen to.

And so you have that.

And if you're just going for the bare bones kind of show notes, episode description, then

you want the links to everything you talked about.

And sometimes that can be a lot of links.

But trust me, if you want to make somebody mad, a listener, have somebody, let's say

you have a guest on and they're talking about this amazing widget maker.

And you're like, oh, wow, that widget maker sounds amazing.

I can't believe it.

And it's on sale.

And then you go to the show notes and there's no link to the widget maker.

They will send you a sternly written email.

How dare you?

Right.

So always have the links to whatever you're talking there.

And so that can be show notes.

Now, what I do is that what you often have here in the school of podcasting.

I also have links to everything I want you to take action on.

So you'll see links to the question of the month.

You'll see the question or the links to where am I going to be?

Because I want to meet you.

So anything.

And then you have a link to the school of podcasting, blah, blah, blah.

And today you'll have a link to ask Ralph podcast because he's the guy that asked me

about this.

So you will have those in there.

Anything that you can click on.

I want those in my show notes.

Now, when that then goes to my website and that's the next step.

Okay.

I've created my episode, but I also want to add this to my website.

Now, some people, again, to give you a different perspective, some people will create what

I call a show notes.

Some people call it a jukebox.

It's a player with multiple episodes of your podcast, and they will just grab that code.

They'll paste it once on their website and go, okay, we're done.

Because when you publish a new episode, that little jukebox show player updates.

And that is true.

However, we're now in the land of Google and that little show player.

Yeah, that has zero.

And by that, I mean,

an absolute, not even a half a point, zero SEO, zero.

So what I do is I create more or less a blog post for each episode.

And I write the information there that we just had our opening paragraph and all the

links.

And then I will expand that.

Why?

Because I'm in the land of Google and Google wants not just words, but good words.

So.

So I get good words and put them on my episode page.

Why?

Because I want to attract Google.

And when Google goes, well, this looks like this is what this person is looking for.

And they send them over to the website.

And then that visitor goes, well, that's funny.

There's a little player right here.

What happens if I, oh, this is a podcast.

Okay.

And then they listen to it for however long Google then goes, well, that's funny.

Every time we send somebody to Dave's website, they're there for like,

10 minutes.

This must be really good.

We should give them a better ranking in Google.

That's how I treat every website.

Now, if some people will go, no, I'm just going to do the paragraph and the links, and

I'm going to copy that same thing and put it on my website.

Perfectly fine for you.

I just know I'm in the land of Google.

Google likes words.

So I give it a little more words.

Now you might go, well, Dave, why don't you just take all those words that you do for

Google?

And put it in there.

And put it into your description for your podcast.

You could do that too.

I, and this is where, see what I mean by depends?

Because if I write a lot of words, then somebody opens that up on their phone.

The first thing they're going to say is too long, didn't read.

And that's where, if you do that, put the links at the top and notice the nuances here,

because we're going to get to this eventually about how do we outsource this stuff?

So that's what show notes are for me.

Feel free to use your own style of that.

Now, if you want to, you don't have to, you can create episodic artwork.

That means you have show artwork.

That's the stuff that goes in that when somebody searches your show and Apple or Spotify,

they see that artwork.

But then if you want to, every episode can have its own artwork.

And I tend to do this.

I use Canva.

I don't spend a lot of time on this.

My whole point is I just wanted to show I've taken one extra step that many other

podcasts don't.

And so, for example, I will have, I have a, a version for YouTube.

I have one that I want to say is 1200 by 630.

That's the standard kind of sharing on LinkedIn kind of style size.

And then I have one that's 3000 by 3000 and I go in and I make a copy of the last one.

I delete the background.

I change the words.

I do a quick search.

I use Canva for this.

I do a quick search for some sort of artwork and I find one and I go, yeah, it's good enough.

And that's basically my artwork.

I come up.

That is well, good enough.

And I do now that takes all of maybe two to three minutes because I know Canva.

So do I have to do that?

No.

Do I do that?

Yes.

Why?

Because it makes me stand out from those people that don't.

I don't do it on all my shows.

I know I do a show with Daniel J.

Lewis called the future of podcasting.

Notice I said that.

So, you know, that's going to be in the show notes and we don't do episodic artwork because

we didn't feel like it.

And so again, it all depends.

So you've got your artwork.

I already talked about adding it to your website.

And then here's something you may or may not do.

But if you just build it, they will not come.

You have to let people know your show is there.

Now, depending on how you feel about this, we're talking about posting things.

And it seems kind of stupid that you would not do that.

And I know people who have stopped posting to social and they have said it had zero impact

on their podcast, which makes you go, well, then why do it?

And my point is, when you post a social again, don't post something that says episode 16

is out because nobody is Googling episode 16.

But think about it that, hey, the person who is following you,

should know you have a podcast already.

So when you say episode 16 is out, they're like, yeah, I just listened to it.

What you want to do is say, hey, in today's show, we talked about the new apple fritter,

whatever, right?

Do you know somebody who likes apple fritters?

Then you should share this with them.

We want to think of the people that follow us as our marketing team and write social

posts in a way that will have other people.

Retweet it.

Now, that's not going to be 10,000 downloads from that, but it'll definitely get you more

than episode 24 is out.

Keep that in mind when you post to social.

Now, if you're doing videos, then you probably want to do YouTube shorts.

And there are at least 500,000 tools that you can upload a full length video and we

will slice it into 5 million pieces for you to share on social.

Now, the question.

You have to ask yourself is, okay, wow, 5 million shorts I can do from my 90 minute

video.

Amazing.

Yeah.

Are any of those any good?

That's really, again, when I talk about putting words on your website, I want good words for

Google.

And just because something can slice it into 36 different shorts for you, you know, for

three easy payments.

Yeah.

Are they any good?

Because the thing is everybody and their brother now is using some sort of tool for this.

And I'm not saying they're horrible.

I'm just saying that, yeah, if they give you 30, four of those might be good.

And when everybody uses the same tool, then everybody's social looks just like everybody's

social.

And then last but not least, how do I let guests know that their stuff is out?

Well, first of all, if you're a PodPage elite person, we do that automatically.

Check it out, podpage.com.

I always want to make it super easy.

What you don't want to do.

Hey, episode 17 is out that we did here.

Thanks so much for being on the show.

You want to give them a link.

You want to give them some sort of visual to share.

Now, if you want to go the extra mile, I've seen people do this and I'm like, that's,

that's some smart thinking right there.

Look at their brand.

So many times we make visuals that match our brand.

And let's say I'm all about the blue and somebody else is like hot pink.

Well, then maybe I should make a visual that's hot pink because it matches their brand for

them to share.

And I went, oh, that's, that's a good idea right there.

And so you just want to make it super easy.

You can, I know there's a tool called click to tweet.com that you actually go over and

pre-write the tweet and click a button.

And then basically if they're on Twitter, now I realize less and less people are on

Twitter or so they say, and you could basically make a link and when they click on it, if

they're logged into Twitter.

It'll automatically populate with a tweet.

All they have to do is click on send.

So that's really the bottom line of that.

And we're going to break here for a quick commercial spot to let me tell you about the

school of podcasting.

When we come back, I'm going to explain, okay, now how do I outsource this?

And what should I outsource?

The school of podcasting.

Yeah, yeah, yeah.

When you hear me talk about courses at the school of podcasting, you may be thinking,

like, what kind of courses, Dave?

Well, how about planning your podcast?

Content is king.

Your podcast gear, recording people across the planet, all things interviews, recording

your podcast with audacity or Hindenburg, understanding media host, publishing your

podcast with Libsyn, Captivate or Buzzsprout, learn pod page, podcast syndication, submitting

your shows to Apple, Spotify, and more growing your podcast and making money.

And of course, you have me along the way to guide you through all of those along with

our awesome community.

Go to school of podcasting dot com slash listener.

And remember, there's a 30 day money back guarantee so you can join worry free.

Go to school of podcasting dot com slash listener.

The school of podcasting.

Yeah, yeah, yeah.

All right.

So when it comes to outsourcing this stuff, some of it is somewhat easier than others.

For example, if you wanted a transcript that this is where I can come into play or show

notes, that's something again, I can do a lot of that.

But if you want to hire somebody for show notes where it gets tricky is when you get

into editing for content.

Like there are tools like resound.fm.

That I use to just cut out arms.

You can do that in descript.

I like resound because I get to hear the edit and it's just a little easier.

But there are times when I'll use descript.

I never, ever, ever, ever in descript go remove all.

That just seems like a bad idea.

So but that's not editing.

Yes, it's editing for content, but it's just editing out arms.

And keep in mind that if you're a person, you can really obsess over arms.

People do say, um, I remove them when it's simply the word, um, but if it's somebody

going, uh, I think it's next Tuesday, uh, that's staying in there.

So keep in mind, we can really go crazy with that kind of stuff.

I'm talking about editing out an answer.

For example, let's say you're doing an interview show and you ask somebody a question and they

answer your question.

Well, actually they give you an answer, but they don't answer your question.

This is where we always talk about knowing your why and knowing your who, because if

you know who this is for, then you can determine, hey, does that answer, even though it's the

wrong answer, they didn't answer the question, but is that still valuable to the listener?

And that's where you need to train your editor on who your audience is.

And anybody that does that is probably going.

To charge more than somebody who is just removing arms because it takes time.

And the way you would do that, if I were to do that, I currently don't, I have one editor

who removes obvious mistakes, but doesn't do any kind of editing for content.

And that's only for one show, all my stuff, I edit myself.

And really there isn't much editing.

I plan before I hit record.

So I don't have to do much editing, but if I were to train someone, I would do it.

I would just make a video or something to show them, this is what it was before.

This is what it was after.

And this is why I removed it because you really need to train them on the why.

And that's one of those things that in some cases people go, wait a minute, if I'm going

to have to do the editing anyway, why am I paying them?

Because you're training them to learn your brain.

And that's why it's hard to find somebody who will edit for content.

Steve Stewart, who I'll talk about here in a minute, was a financial planner before

he was an audio editor.

And most of his clients, he has many clients, but the bulk of them are financial people

because Steve can edit for content because he understands all that financial jargon.

And so that's the hard part about finding somebody to say, Hey, cut out the boring parts.

Because yes.

There are obvious boring parts where you're talking about your cat.

And then there are other boring parts where somebody answered a question, but it wasn't

really a very good answer.

So those are the parts that are hard to find an editor for.

Now, like we said, there's audio editing.

There's things like leveling out the sound that can be now somewhat rectified by tools

like Auphonic.

I did an episode a couple of weeks ago where I was talking about some plugins.

You know, when you get into plugins, now we're kind of talking about mastering that again

can be fixed with plugins, but anytime you say, Oh, I'm going to add this, remember you

are also adding the time it takes to learn how to use that tool.

I had growing up, I bought a 24 track digital recorder and I would go out and record bands,

do a live set.

And it took me a long time because there were so many features in that thing to really get

that thing to work.

I could record them easily, but a lot of the mastering and tweaking of EQ and things like

that, that took a lot of time to get right.

And so when people were paying me to do that, I wasn't charging just a few cents here and

there because I had to get paid, not for the time I was doing to record you, which was,

I don't know.

Five or six hours, but also the many hours I put into place to learn how to make that

equipment sing.

So one of the other kind of easy kind of answers to this is how do I know what to outsource?

And I am somewhat weird.

I like the editing process.

I find it creative, but you might not.

And so if there's something you're like, Oh, I would love podcasting if I just didn't have

to do blank.

Well then see if you can outsource the blank.

There may be somebody that could do that.

I know if you're looking for a really small budget, you can get a virtual assistant often

from the Philippines.

So here's the good news, bad news of that.

The good news is you can get people who are talented from the Philippines that do not

cost a lot of money because a dollar here in the US is worth like a million, whatever

their currency is.

So it's cheap.

The bad news is you're now battling a time difference and in some cases, but not all

a language barrier, but not, not really.

That's not much from what I hear of that.

I've never used a VA outside of the US.

So it really boils down to a, anything you hate, look into outsourcing it and you're

going to pay somewhere.

Like right now, I looked at, uh, somebody who did some editing for me a while back, uh,

next day podcast, and they go anywhere from, if you're doing audio and paying by the month,

anywhere from, if you just want basic editing, $60.

But more importantly, when I talk to people who do this, you're looking around a hundred

dollars a month per episode.

So it's basically 90 bucks or a hundred dollars.

Yeah.

So you're looking at around, you know, 370 to $400 a month.

If you're doing a weekly show, however, cause if you're like me, you're like, Hey, that's

a chunk of change.

But if this means you could spend more time with your kids, if you could take care of

your aging parents, if you could just make this more fun and save your sanity, maybe

that's worth that.

Now, if you're throwing in video, who now we're looking at around $200.

An episode and it goes up and especially the more deeper you get into video with things

like, uh, color grading and all sorts of stuff, the cheapest I've ever seen that for say a

30 minute video.

And if you're doing interviews is again around 150 bucks.

It depends as always.

There's always that new person that's not charging as much as everybody else.

But if you're like, Oh, I'd pay somebody 20 bucks.

Well, realize it's going to take them, you know, probably at least an hour if you're

doing a 15 minute podcast.

So when do I outsource when it's making me want to stop my podcast or it, or it's making

me lose my sanity, which usually makes you want to stop your podcast.

And so many of this, I know, uh, a friend of mine was just, she was the queen of show

notes.

Now there are tools like cast magic.

Where you upload your file, it'll do your transcript for you.

That's fairly accurate, you know, somewhere around the 95% and it will give you titles

and it will give you a summary, et cetera, et cetera.

I know if you're doing a single topic, like in today's show, we're talking about blah

cap show, even though a little more expensive than some of these other tools does a really

good job of just writing.

I like to go into cap show.

Upload it and then it will, I will say, give me a blog post for this and we'll even recommend

like put an image here with this and that.

I have not used it a lot.

I know the last time I was in there, I'm like, wait a minute, where's the transcript?

So I need to double check on that because almost all of them give you a transcript and

then they use AI, you know, our good friend, artificial intelligence to give you titles

and things like that.

I'm not a huge fan of using AI for like, Hey, create me something like this.

Okay.

All right.

Let's see here.

of your words, in theory, it should be okay. But I always tell anybody using AI, read every single

word of that before you put it on your website. Now, if you are looking for an editor, I mentioned

Steve Stewart. If you're thinking of getting into editing, Steve has an academy that's basically

made up of editors, and there are lots of tutorials and things like that to kind of up your editing

game. And they have a free Facebook group if you just want to hang out, but that is not the place

to go in and talk about, hey, what's the best way to make money? No, it's editors talking about

editing, links to all these in the show notes. But Steve, and I always say this, and it's kind

of a joke, but not really, is really the king of podcast editors. And I'll put a link to a page on

his site where he can help you find an editor. There's a video that explains this. He's got a

form. He's got a website. He's got a website. He's got a website. He's got a website. He's got a

website. He's got a website. He's got a website. He's got a website. He's got a website. He's got a

He's already made in Google Forms. You copy it and then get the link for that. And he will take

that form and throw it in, like chum into a bunch of sharks. He will throw it into his group of

editors. And that form is basically you saying, this is what I'm looking for. You know, this is

my budget, whatever it is, to kind of let people know what you're looking for. And then you will

get a lot of responses. And hopefully one of those will be a perfect fit.

So if it's something that you're like, yeah, I'm about ready to get done with this podcasting

stuff, maybe you could outsource some of this stuff. So I just thought we would talk about

that. And the other thing, like I said, the hard part of this is I know when I was talking with

Ralph about this, he didn't realize, and it really depends again on how specific you're

going to be. Like he was actually going through and reading the transcript. And I said, well,

yep, you can definitely do that and make sure every single word, because he was doing video

and he needed that transcript to be part of the closed captioning. So if you're not doing video,

you don't have to worry about that. Or you can just let YouTube do whatever they do.

Again, it's up to you on how precise you want to be with some of these things. You know,

maybe your show notes are just an opening paragraph and some links. Maybe you're writing

three paragraphs with links, whatever it is. It really depends

on what you're doing. And I think that's a good thing. And I think that's a good thing.

And if it's coming down to burning out your show, we're going to take a slight kind of tangent away

from editing and all the steps. But here's something to think about. If you're like,

I'm ready to quit this show, whatever your schedule is, if it's three times a week,

take it down to two times a week. If it's an hour long show, maybe do a half hour. Those are the

things that will free up some of your time. Now, if you're like, look, I'm just tired,

I'm tired of talking about whatever your topic is. It doesn't matter if you're talking about them

10 minutes a week or 10 hours a week, you're tired of talking about that. And that's when

you're just like, yeah, I think it's time to hang it up on this particular show. But those are the

things again, that when it comes to making an episode, you know, if we go through these again,

researching whether it's the guests or the content, scheduling your guests, setting up

your equipment, recording your episode, editing the audio, I'm just going to call this audio for

now.

Podcast, mastering it, transcription, uploading it to the media host, writing your show notes,

creating episodic artwork. There's an example right there. You don't have to do that. I do,

but you don't have to. Add it to your website. You do have a website, right? And post it to social.

Again, I know some people all use social. I know other people go, it's a complete waste of time.

And then if you're doing videos, you're probably going to want to make some shorts and I'll have

links to one of those many, many software programs.

It'll slice and dice it for you. And then if you do have guests, you want to write them some sort

of email. And those are the things you need to do. And let's go back a second. I said need.

Those are the things you should consider doing when you're making a podcast. For me, those are

the things I think you should do. And as always, it's your show. You can do or not do whatever you

want.

Now that's a good question.

This month, we are talking about chapters. So here's what I want to know. It's kind of an

open-ended question. First things first, do you know what chapters are in a podcast? If you're

a podcaster, do you put them in your show? If you're a listener, do you appreciate when somebody

puts chapters in their show? Or are you going, what are chapters again? Let's talk chapters.

I need your answer by September 27th.

2024. When you leave your answer, don't forget to say the name of your show, your elevator pitch,

and don't forget your website. Again, I need your answer by September 27th. Go to

schoolofpodcasting.com slash question. That's schoolofpodcasting.com slash question.

In case you missed it, it's time for a podcast rewind.

I am on the show called Insider Secrets to a Top 100 Podcast with my buddy Courtney Elmer. She had

me on twice, which is really cool. And this is the second part of that. The episode is called

How to Monetize Your Podcast. Even with a small audience, we talked about my book,

Profit from Your Podcast, Proven Strategies, How to Turn Listeners into a Livelihood.

And she asked me about,

So I want to get your take on that. Why is it that you think so many hosts struggle to make

money with their podcasts? Because for me, it has to be a good podcast because you cannot monetize

dust. It looks easy. If you think about it, if you look, we just had the Olympics and these people

are flipping and flopping and hitting basket shots and all sorts of stuff. And they just make it look

so easy. They're like, oh, I'm going to, I'm going to talk into a microphone and then people are

going to give me money. And it's like, well, it's not quite that easy. It looks like you're going to

But, you know, even if we go back to Joe Rogan, I have a video on YouTube where I mentioned,

you know, that guy started in the 80s. He didn't get his first comedy album until like seven years

later. If you look at Seinfeld, he was on The Tonight Show like nine times before he got his

show. And then his show was actually almost canceled. So that's the first thing. You have

to have a good show to get an audience because you're monetizing your audience. And they're

either going to, they're going to pull out their credit card. Now, the question is, is that money

going directly to the audience or is it going directly to the audience? And I think that's a

through a product or service, or are they going to go buy a mattress or get some therapy or are

they just going to donate or whatever it is? But the thing I think that most people find

kind of frustrating is, hey, I started a podcast. I'm talking into a microphone.

Nobody's giving me any money. And it's always, I would say it's plan, launch,

grow. And that's the part we skip. And then we go to monetize.

And I'll have links to that out at school of podcasting dot com slash nine four eight,

because this is episode number nine hundred and forty eight. I'm creative like that.

Oh, where am I going to be? Well, October 15th through the 18th, I'll be in Amesbury,

Massachusetts, attending the Ecam Creator Camp. November 9th, I'll be in Indianapolis,

Indiana, speaking at pod indie dot com. Every Saturday, you can find me at ask the podcast

coach dot com slash live. And the last Monday of the month, I'm at podcaster happy hour dot com

talking tech and networking. For more information, go to school of podcasting dot com slash where.

Yeah. And I want to give a shout out to Kim New Love from the pharmacist voice.

She had kind of asked about, hey, how do I you know, what do I give people a guest to share the

show? And so I talked about that. So I always said, hey, if I used your segment, I would give

you a shout out. So there it is. Also have a link.

In the show notes back on Episode 938, I talked about interview strategies, but I also did a

webinar back when I was the head of podcaster education at Libsyn. I did a webinar and I'll

have a link to that as well if you're interested in interview strategies. But that's going to do

it for this episode. I am Dave Jackson from the School of Podcasting, and I love to help

podcasters. And I would love to see what we can do together. If you use the coupon code listener,

that will save you on either a monthly or yearly subscription at the School of Podcasting. Just

go out, click on the Join Now button and use that coupon code. And you can join absolutely worry

free because if somewhere in that first 30 days you're like, you know what? This isn't really what

I thought it was. I will refund your money. So thank you so much. Until next week. Take care.

God bless. Class is dismissed.

And if you're doing video again, now you need an M4A for video that you're going to upload to

YouTube because really, in my opinion, a video podcast is something that we used to call a

YouTuber for video. Did I just say the wrong one? M4V, not M4A. That is M4V. Wow. We are going to

edit that out because that makes sense.

Sounds stupid. So let's hit stop. In YouTube. Why do I keep saying YouTube?

So keep that in mind. Why do I keep saying so? Oh, my mouth and brain are not,

they're not just in sync today. So what is up with fricking so?

That is like the transition word that my brain.

Are you looking for a single day on the weekend affordable podcast event where you can learn

about monetizing your podcast? Well, check out podindie.com. We're going to be focusing on my

book, Profiting From Your Podcast, but we're also going to magnify that with AI. Tickets are under

a hundred bucks. Check it out, podindie.com. It's my favorite type of event.

podindie.com.