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Good morning my little tadpoles, welcome to the first ever episode of the Frog and the

City podcast.

My name is Chloé, I'm a Frenchie living in London, in case you didn't recognize my French

My name is Chloé, I'm a Frenchie living in London, in case you didn't recognize my French.

accent, and I will be hosting a series of podcast episodes where I will be talking about

fashion, beauty and boys.

Today, we will be talking about how sustainable fashion has grown over the past few years

Today, we will be talking about how sustainable fashion has grown over the past few years.

from a small issue to something that more and more consumers care about.

To address the subject, I will be joined by the amazing Morgan Lecaire, fashion insights

To address the subject, I will be joined by the amazing Morgan Lecaire, fashion insights.

reporter at Liz.com.

Hi Morgan, how are you today?

Hi Morgan, comment ça va aujourd'hui ?

Hi Chloé, I'm great, thank you, and thank you so much for having me as your first ever

Hi Chloé, I'm great, thank you, and thank you so much for having me as your very first.

guest.

It's my pleasure, thanks so much for coming today.

So, today we're going to talk about sustainability.

And I would like to know, as a first question, why do you think sustainability is such a

big trend right now?

Well, I think it's a mix of quite a lot of things really.

So, some people like Stella McCartney, for example, have been talking about this issue

So, some people like Stella McCartney, for example, have been talking about this issue.

for over a decade, and you know, at first, people didn't really get into it, and they

For over a decade, and you know, at first, people didn't really get into it, and they

thought she was a bit crazy, and thankfully, well, you know, it's true, and they didn't

really believe in what she stood for, and thankfully, now it's finally changed.

I really believe in what she stood for, and thankfully, now it's finally changed.

So, it's been really great to see the fashion industry going from a place of, yeah, sustainability,

whatever, you know, to a place of, oh, actually, it's a very important subject, and we need

quoi qu'il en soit, tu sais, vers un endroit où, oh, en fait, c'est un sujet très important, et nous avons besoin

to talk about it, and do something about it.

So, the way I see it, it's been a mix of celebrities talking about the issue, and shedding light

So, the way I see it, it's been a mix of celebrities talking about the issue and shedding light.

on the topic, like Emma Watson did, for example.

When, you know, she created a dedicated Instagram account during her press tour for Beauty and

the Beast, which was amazing, and she highlighted so many brands, and not just in fashion, but

also in beauty, so that was really good.

Yeah, that was really cool.

And, you know, sustainability has also been put on people's radar through films and documentaries

And, you know, sustainability has also been brought to people's attention through films and documentaries.

that highlight the negative impact that fashion can have, both on the planet and on people.

And then, there's also...

So, the factory collapse that killed so many people in Bangladesh in 2013, and I think

it really impacted the way people see fast fashion.

It really impacted the way people see fast fashion.

So, generally, I think people just want to shop better, and we're all becoming more

So, generally, I think people just want to shop better, and we're all becoming more.

aware of the fact that what we do actually has an impact on the world we live in, and

that's just really great.

c'est vraiment génial.

Definitely.

Définitivement.

I think so, too.

So, according to you, what's the best way to be more sustainable when it comes to fashion?

Well, you know, I don't think there's just one way to be more sustainable, but what specifically

comes to mind when people ask me this question is just slowing down when you shop.

What comes to mind when people ask me this question is just slowing down when you shop.

You know, it's something that I've personally been working on, really, because over the

years, I've accumulated so many clothes that I've only ever worn once or twice.

Years, I've accumulated so many clothes that I've only worn once or twice.

And some even still have the tags on, and that's just...

And some still even have the tags on, and that's just...

We're all guilty of that, too.

Nous sommes tous coupables de cela aussi.

Oh, totally.

Oh, totalement.

Everyone.

Tout le monde.

Yeah, it's definitely something that we're all guilty of, and, you know, when I last

Ouais, c'est définitivement quelque chose dont nous sommes tous coupables, et, vous savez, quand j'ai last...

went through my wardrobe to do a bit of decluttering, as you do, I saw that...

I went through my wardrobe to do a bit of decluttering, as you do, I saw that...

When I saw the amount of clothes I just didn't want to keep, it just made me really sad,

When I saw the amount of clothes I just didn't want to keep, it just made me really sad.

and it really hit me that I needed to just do better.

And it really hit me that I needed to just do better.

So, as someone whose job literally is to look at fashion orders...

So, as someone whose job is literally to look at fashion orders...

So, as someone whose job literally is to look at fashion orders, and think about what

So, as someone whose job literally is to look at fashion orders and think about what

people shop, and how they shop, and, you know, the latest trends, and all that, it's

been quite difficult, I'm not going to lie, but I think I'm finally at a point where I'm

happy with the way I shop.

So, I think twice before I buy something, and if it's not 100% right, and I'm not really

sure that I like it or not, it just doesn't come home with me.

Whether I like it or not, it just doesn't come home with me.

So, you know, it sounds...

It sounds very simple and very basic, but it's really helped, and I think a lot of people

It sounds very simple and very basic, but it's really helped, and I think a lot of people.

just don't realise how harmful it is to just buy clothes that you're not going to wear

just don't realize how harmful it is to just buy clothes that you're not going to wear

and re-wear.

et porter à nouveau.

So, you know, not only...

It costs you a lot of money, but it's not just that.

There's always all these clothes that just end up going into landfill, which is such

a waste, and...

It's so bad.

You know, it's polluting the planet.

So, I have started...

As well, to look more closely at the fabrics that are used in the clothes that I buy, you

Additionally, to take a closer look at the fabrics used in the clothes I buy, you

know, it's not only good when I wear them, but also the day I want to recycle them, it's

also better for the planet, and, you know, I know they can be a bit more expensive, but

it's so much better for the environment, and that's just something that's priceless.

It's so much better for the environment, and that's just something that's priceless.

Yeah, I definitely agree with that point.

I'm one of these guilty people.

I'm one of those guilty people.

I've been buying.

J'ai été en train d'acheter.

So much clothes, like, my entire life, where I'd literally collect them in my wardrobe.

So many clothes, like, my entire life, where I would literally collect them in my wardrobe.

I would never wear them.

I'll keep the tag on, and I think a lot of people can relate to that, and six months

I'll keep the tag on, and I think a lot of people can relate to that, and six months.

later, you find out that you have this amazing pullover still with the tag on, but you've

Later, you find out that you have this amazing sweater still with the tag on, but you've

been keeping it, like, saving it for a special occasion, and you end up never wearing it,

you've been keeping it, like, saving it for a special occasion, and you end up never wearing it,

and, like, that's really...

et, comme, c'est vraiment...

That's not the way to shop, and that's not the way to look at fabrics.

You really should be wearing everything every day, and if you're not, then, like, listen

You really should be wearing everything every day, and if you're not, then, like, listen.

to Marie Kondo and put your stuff away.

to Marie Kondo and put your things away.

Yeah, exactly.

You know, it should spark joy, as she says, and fashion is something that is to be enjoyed,

You know, it should spark joy, as she says, and fashion is something that is to be enjoyed.

and it should make you feel special and make you feel great, and if you're not going to

et cela devrait vous faire sentir spécial et vous faire sentir bien, et si vous n'allez pas

wear something, then there's no point.

So, the way I see it is, you know, if you're going to Zara, for example, and you put clothes

So, the way I see it is, you know, if you're going to Zara, for example, and you put clothes.

on, and you're not...

well, and you're not...

100% sure, just put it back.

Don't buy it.

And then, if you go home and still think about it three days later, then maybe you can go

And then, if you go home and still think about it three days later, then maybe you can go.

back, but otherwise, you'll forget about it.

Yes.

And that's it.

So, yeah.

Definitely good philosophy.

So, in this instance, what do you think about buying secondhand?

Is it something that people have been getting interest in?

Is it something that people have been becoming interested in?

Yeah, absolutely.

Buying secondhand, actually, is another great way to be more sustainable, and it's something

Buying secondhand, actually, is another great way to be more sustainable, and it's something.

that's become more popular over the past few years.

Yeah, exactly.

You know, it's really cool right now to wear, like, vintage clothes.

Yeah, absolutely.

Ouais, absolument.

Everyone is going nuts for it, and, you know, whether you're buying online or going to shops

Everyone is going crazy for it, and, you know, whether you're shopping online or going to stores.

that do vintage clothing, it's just really cool.

It's cool.

You can get a very good deal of value out of it.

Yeah.

And I think people are really enjoying it.

And, actually, there's been an increase of 329% of traffic to luxury and resale products

And, actually, there's been an increase of 329% in traffic to luxury and resale products.

on list in just the last year.

on the list in just the last year.

Oh, wow.

Oh, my God.

Oh, mon Dieu.

So, you know, it's definitely not negligible, and it just shows that people are just loving

So, you know, it's definitely not negligible, and it just shows that people are just loving.

it.

Yeah.

I mean, I love it, personally.

I think, you know, if you think back at our parents' generation, they wouldn't be shopping

I think, you know, if you think back to our parents' generation, they wouldn't be shopping.

vintage the way we are now, because at the time, it was more, you know, you know, you

c'est juste de ne pas pouvoir acheter de nouvelles vêtements

It's just not being able to buy new clothes.

alors que maintenant les gens peuvent acheter de nouvelles vêtements

while now people can buy new clothes

ils veulent juste avoir le style et le look

They just want to have the style and the look.

et tout le monde se mélange

and everyone mixes together

Pourquoi est-ce que les gens sont soudainement intéressés par les objets préloved ?

Why are people suddenly interested in preloved items?

Je pense qu'il y a toujours été un intérêt pour les objets préloved

I think there has always been an interest in preloved items.

surtout quand il s'agit des chaussures

especially when it comes to shoes

et surtout quand il s'agit de marques très spécifiques

and especially when it comes to very specific brands

comme Chanel et Hermès

like Chanel and Hermès

ça prend toujours de temps

It always takes time.

tu dois attendre deux ans pour acheter une belle chaussure ?

Do you have to wait two years to buy a nice shoe?

Oui, tu dois être sur une liste d'attente

Yes, you must be on a waiting list.

Hermès, par exemple, ne crée qu'une poignée de chaussures par an

Hermès, for example, only creates a handful of shoes per year.

donc à moins que tu sois Kim Kardashian

So unless you're Kim Kardashian.

c'est difficile d'avoir accès à ces chaussures

It's difficult to have access to these shoes.

mais aussi, tu sais

but also, you know

les objets préloved ont juste été très populaires récemment

Preloved items have just become very popular recently.

surtout depuis que des grandes boutiques de mode

especially since large fashion stores

comme Fendi, Dior et Louis Vuitton

like Fendi, Dior, and Louis Vuitton

ont commencé à découvrir leurs archives

started to discover their archives

et à rédiger certains de leurs objets les plus inconnus

and to draft some of their most unknown objects

Oh mon dieu, la baguette de Fendi

Oh my god, the Fendi baguette.

Oui, exactement

Yes, exactly.

de la ville de Saxony

from the city of Saxony

Oui, exactement

Yes, exactly.

ou même la baguette de Dior

or even the Dior wand

que Maria Grazia Chiuri a rédigé

that Maria Grazia Chiuri wrote

et que...

and that...

ça a tout simplement explosé

It simply blew up.

et les gens sont allés pour elle

and the people went for her

et ils ont tout simplement...

and they simply...

moi inclus, nous avons tous voulu une

including me, we all wanted one

et tu sais, parce que les prix

and you know, because of the prices

les prix des versions les plus nouvelles

the prices of the latest versions

sont tellement profonds

are so deep

les gens ont cherché un moyen plus affordable

People have been looking for a more affordable way.

pour avoir leurs mains sur le train

to get their hands on the train

Ce n'est pas du tout Bambit

That's not at all Bambit.

Non, quand je dis affordable

No, when I say affordable

je veux dire juste un peu moins cher

I mean just a little less expensive.

mais tu sais, ce n'est pas négligeable

But you know, it's not insignificant.

et puis, tu sais, bien sûr

and then, you know, of course

il y a l'autre côté des choses

there is the other side of things

comme la vendeuse de produits luxueux

like the seller of luxury products

qui peut être une entreprise très lucratrice

which can be a very profitable business

mais tu dois être prudent

but you must be careful

avec ce que tu achètes

with what you buy

et de qui tu achètes

and from whom do you buy?

parce que, autant que tu peux obtenir un bon prix

because, as much as you can get a good price

tu peux aussi payer beaucoup plus

you can also pay a lot more

pour quelque chose qui a été utilisé

for something that has been used

et oui, tu dois juste être vraiment prudent

Yes, you just have to be really careful.

Il y a beaucoup de sites très cool que je connais

There are a lot of really cool sites that I know.

Je pensais qu'il y en avait sur la liste aussi

I thought there were some on the list too.

Oui, oui, il y en a

Yes, yes, there are.

Vestiaire Collective

Donc, je pense qu'il y a un bon moyen

So, I think there is a good way.

de acheter des vêtements vintage

to buy vintage clothes

Oui, il y en a maintenant

Yes, there are some now.

C'est moins risqué qu'il l'était avant, n'est-ce pas ?

It's less risky than it was before, isn't it?

Absolument

Absolutely

Les gens sont plus intéressés

People are more interested.

avant, c'était toujours un boulot

Before, it was always a job.

qu'est-ce que tu vas recevoir

What are you going to receive?

est-ce que c'est réel

Is it real?

ou maintenant, c'est beaucoup plus facile

Or now, it's much easier.

Oui, c'est pourquoi je pense que ces sites

Yes, that's why I think that these sites

comme Vestiaire

like Vestiaire

sont très bien

are very good

comparé à Ebay

compared to Ebay

Tu pourrais trouver quelque chose de très bon sur Ebay

You could find something very good on eBay.

mais il n'y a pas de garantie

but there is no guarantee

que c'est réel

how real it is

Alors que Vestiaire

While Vestiaire

ils vérifient tout d'abord

they check everything first

et tu sais tout de suite

and you know right away

ce que tu vas obtenir

what you will get

Oui, tu sais tout de suite ce que tu vas obtenir

Yes, you immediately know what you are going to get.

Alors Morgane, dis-moi

So Morgane, tell me.

depuis que tu as commencé à acheter moins

since you started buying less

et à t'occuper moins de la mode rapide

and to pay less attention to fast fashion

comment as-tu trouvé que c'était difficile

How did you find it difficult?

d'atteindre les tendances ?

to reach the trends?

En fait, tu sais quoi

In fact, you know what

ce n'est pas si difficile

it's not that difficult

je ne vais pas mentir, mon style est

I'm not going to lie, my style is

plutôt simple

rather simple

Oui, je peux le voir, tu portes un petit top noir

Yes, I can see it, you are wearing a little black top.

avec un paire de jeans et des chaussures Gucci

with a pair of jeans and Gucci shoes

des chaussures Gucci Mocassin

Gucci loafers

Tu sais, c'est juste très simple mais

You know, it's just very simple but

minimaliste

minimalist

Oui, exactement

Yes, exactly.

Tu sais, presque comme en français

You know, almost like in French.

je pense

I think

et tu sais, je ne suis pas toujours

And you know, I'm not always

une grande fan des dernières tendances

a big fan of the latest trends

mais il y a vraiment

but there really is

tellement de bonnes

so many good ones

marques de durabilité

sustainability labels

qui ne sont pas du tout difficiles

which are not difficult at all

Je veux dire, j'ai dû faire un peu de recherche

I mean, I had to do a bit of research.

pour commencer

to begin

mais il y a des marques de durabilité plus cool

but there are cooler sustainability brands

qu'on pourrait penser

that one could think

donc j'ai des préférées personnelles

So I have personal favorites.

comme tout le monde

like everyone else

tu sais, Reformation

You know, Reformation

Classic

Exactement, ils font de merveilleuses vêtements

Exactly, they make wonderful clothing.

et Redone, qui font de merveilleuses vêtements

and Redone, who make wonderful clothes

Jeans

Oui

Yes

et Murray Hoffman

and Murray Hoffman

qui, tu sais

Yes, you know.

elle crée des vêtements

She creates clothing.

très amusants

very funny

et puis il y a Nanushka

and then there is Nanushka

qui est un peu

who is a little

plus nouvelle sur le marché

newest on the market

mais

but

ils créent des pièces

they create pieces

qui sont super cool

who are super cool

et

and

approvées par les supermodels

approved by the supermodels

C'est ce que nous aimerions

That's what we would like.

Exactement

Exactly

Qui ne voudrait pas

Who wouldn't want to?

s'engager avec ça

to get involved with that

et puis tu sais

and then you know

il y a aussi

there is also

des vendeurs de haute qualité

high-quality sellers

comme H&M

like H&M

Mango

et même Primark

and even Primark

maintenant

now

qui ont leurs propres

who have their own

rangées de durabilité

rows of sustainability

donc

so

c'est vraiment un cas

it's really a case

de savoir

to know

ce que tu cherches

what you are looking for

et de mettre

and to put

tes compétences de Google

your Google skills

au test

to the test

Oui

Yes

ça fait du sens

That makes sense.

donc

therefore

tu parles de marques comme

you talk about brands like

Reformation

Nanushka

et Redone

and Redone

sont-elles particulièrement

are they particularly

bonnes

good

pour attirer

to attract

de nouveaux consommateurs

new consumers

Oui

Yes

C'est principalement

It is mainly

lié à des campagnes

linked to campaigns

puissantes

powerful

et des endorsements

and endorsements

de célèbres

famous

et d'influencers de mode

and fashion influencers

sur tous les réseaux sociaux

on all social media

Oui

Yes

Comme on peut voir

As we can see

tous les jours

every day

dès que tu ouvres les applications

as soon as you open the applications

donc tu penses

so you think

que

that

les plus populaires

the most popular

des produits

products

de qualité

of quality

sont

are

des résultats

results

de vrais intérêts

real interests

des consommateurs

consumers

comme ça

just like that

ça vient vraiment

It's really coming.

de eux

of them

ou

or

tu penses

you think

que

what

c'est dû

it's due

aux campagnes de marketing

to marketing campaigns

tu sais

you know

les marques de marketing

marketing brands

où

where

il y a

there is/there are

un grand

a big

accès à Instagram

access to Instagram

C'est une bonne question

That's a good question.

et

and

je pense

I think.

que c'est

what is it

toujours

always

un mélange

a mixture

de ces deux

of these two

qui ont

who have

le pouvoir

the power

d'Instagram

of Instagram

aujourd'hui

today

C'est massif

It's massive.

Il n'y a rien

There is nothing.

si ce n'est pas

if it is not

approuvé sur Instagram

approved on Instagram

tu le crois même ?

Do you even believe it?

Exactement

Exactly

donc

so

tu sais

you know

quand j'ai d'abord

when I first

entendu

understood

de la réformation

of the reformation

à Anushka

to Anushka

par exemple

for example

je n'avais pas

I did not have.

idée que

idea that

ces marques

these brands

étaient

were

durables

sustainable

et je me suis

and I have

amusée

amused

avec eux

with them

à travers

through

les ads

the ads

que j'ai vu

that I saw

sur Instagram

on Instagram

mais

but

j'aimerais

I would like.

penser

to think

que

that

tu sais

you know

j'aimerais

I would like.

penser que

to think that

la plupart

most

de ces produits

of these products

ont gagné

have won

leur statut

their status

de culte

of worship

parce que

because

les consommateurs

the consumers

cherchaient

searched

des produits

products

durables

sustainable

mais

but

il serait

he would be

faux

false

de ne pas

not to

prendre en compte

take into account

le pouvoir

the power

que les célébrités

that celebrities

et les influences

and the influences

ont

have

sur la façon

on the way

dont on achète

from which we buy

Oui

Yes

Et j'ai vu

And I saw.

des photos

photos

de Megan

from Megan

qui avait

who had

sa première

her first

photo

et qui a

and who has

fait

done

un grand

a big

débat

debate

avec les gens

with the people

qui étaient

who were

en train de

in the process of

se faire

to do oneself

des photos

photos

et puis

and then

quand elle a

when she has

été en Australie

summer in Australia

quand les photos

when the photos

sont sorties

have gone out

tout le monde

everyone

s'est trompé

made a mistake

pour elles

for them

et maintenant

and now

c'est assez difficile

it's quite difficult

de les voir

to see them

partout

everywhere

à Londres

in London

n'est-ce pas ?

isn't it?

Oui

Yes

C'est vrai

It's true.

mais c'est

but it is

vraiment

really

un débat

a debate

qui est

who is

très important

very important

et qui

and who

est très important

is very important

pour les gens

for the people

qui veulent

who want

acheter

to buy

des pièces

pieces

durables

sustainable

parce que

because

ils veulent

they want

être plus

to be more

écoconscieuses

eco-conscious

et non

and no

juste

just

parce que

because

Megan

les a achetées

bought them

Oui

Yes

mais

but

tu sais

you know

il y a une

there is a

génération

generation

qui a

who has

fait des choses

do things

sur leur propre

on their own

absolument

absolutely

je pense

I think

que c'est

what it is

génial

great

que ces célèbres

that these are famous

portent

omen

une mode

a fashion

de mode

fashion

durable

sustainable

je suis juste

I am just.

attendue

expected

pour qu'ils

for them

parlent

speak

de l'issue

of the outcome

et qu'ils

and that they

mettent

put

un emphasis

an emphasis

sur ça

about that

comme Emma Watson

like Emma Watson

oui c'est vrai

yes it's true

c'est vrai

it's true

quand tu as

when you have

un profil

a profile

si tôt

as soon as

tu as

you have

cette responsabilité

this responsibility

exactement

exactly

tu es

you are

vraiment

really

une

one

personne

nobody

qui

who

est

is

capable

d'être

to be

une

one

personne

nobody

qui

who

est

is

capable

de

of

être

to be

une

one

personne

nobody

qui

who

a

cette

this

responsabilité

responsibility

c'est

it's

vraiment

really

être

to be

une

one

personne

nobody

qui

who

Ce qui est intéressant avec le fur et le faux-fur, c'est qu'il peut être très difficile de comprendre si un objet de vêtement contient du faux-fur réel ou faux-fur.

What is interesting about fur and faux-fur is that it can be very difficult to understand whether a clothing item contains real faux-fur or faux-fur.

L'un des problèmes principaux que nous voyons est que les marques ne labellent pas toujours leurs produits correctement,

One of the main problems we see is that brands do not always label their products correctly.

ce qui signifie que vous allez rencontrer un objet qui est décrit comme une veste de fur, par exemple, quand en fait le matériel utilise du faux-fur.

which means that you are going to encounter an item that is described as a fur jacket, for example, when in fact the material uses faux fur.

Les gens peuvent être heureux ou déçus, évidemment, n'est-ce pas ?

People can be happy or disappointed, obviously, can't they?

Exactement, donc en fonction de ce qu'ils cherchent, ils peuvent le acheter ou ils peuvent chercher quelque chose d'autre.

Exactly, so depending on what they are looking for, they can buy it or they can look for something else.

Et vous savez, la même chose peut être dit sur la façon dont les gens achètent et cherchent des vêtements,

And you know, the same thing can be said about how people buy and look for clothes,

parce que parfois quelqu'un va chercher un vêtement de fur sur une liste, vous savez, ils vont écrire « vêtement de fur » dans la barre de recherche,

because sometimes someone will look for a fur garment on a list, you know, they will write "fur garment" in the search bar,

mais ils sauront que le vendeur ou la marque dont ils veulent acheter le morceau ne l'utilise pas.

but they will know that the seller or the brand from which they want to buy the item does not use it.

Donc, à cause de tout ce mislabellement et de la confusion derrière toutes les recherches,

So, because of all this mislabeling and the confusion behind all the research,

les données que nous avons en liste concernant le fur et le faux-fur sont étouffées,

the data we have listed regarding fur and faux-fur is stifled,

donc c'est assez difficile de savoir où les gens se trouvent vraiment,

so it is quite difficult to know where people really are,

et évidemment, il y a encore un grand débat qui se passe quand il s'agit de ce qui est plus durable,

and of course, there is still a big debate going on when it comes to what is more sustainable,

ce qui fait que le sujet est vraiment difficile à approcher.

this makes the subject really difficult to approach.

Merci beaucoup Morgane d'être venu aujourd'hui, c'était un plaisir de t'avoir avec nous.

Thank you very much Morgane for coming today, it was a pleasure to have you with us.

Oh merci beaucoup Chloe de m'avoir invité, c'était génial d'être ton premier invité.

Oh thank you very much Chloe for inviting me, it was great to be your first guest.

Oui, c'était super cool. J'espère que vous avez apprécié,

Yes, it was really cool. I hope you enjoyed it.

et n'hésitez pas à nous dire si vous avez des sujets que vous voudriez que nous couvrions pour les prochains épisodes.

And don't hesitate to let us know if you have any topics you would like us to cover for upcoming episodes.

Au revoir les gars !

Goodbye guys!

Sustainable Fashion!!!