This is the 167th most frequent Azerbaijani word.
cəlb
Attraction; appeal; drawing attention.
Here, 'cəlb' means to attract or draw attention to something.
Bu kitab oxucunu dərhal öz dünyasına cəlb edir.
This book immediately draws the reader into its world.
In this context, 'cəlb' refers to attracting individuals, particularly in a business sense.
Şirkət yeni layihəyə investorları cəlb etməyə çalışır.
The company is trying to attract investors to the new project.
Here, 'cəlb' denotes engaging or involving someone's attention.