This is the 932nd most frequent Bulgarian word.
масово
"Massively" or "on a large scale."
Here 'масово' indicates the extent or popularity of the action among a large group of people, emphasizing how widespread it was.
Хората масово посетиха новия търговски център.
People massively visited the new shopping mall.
In this sentence, 'масово' describes the extensive scale of the distribution of the movie, suggesting it reached a broad audience.
Филмът беше масово разпространен в цялата страна.
The movie was massively distributed across the whole country.
The word 'масово' here conveys the large-scale and collective effort of the movement, implying the involvement and support of many people.