This is the 612th most frequent Catalan word.
vendre
To sell.
Here, 'vendre' is used as an action of transferring ownership of a personal item for money.
Vaig vendre la meva bicicleta vella.
I sold my old bike.
In this sentence, 'vendre' is used metaphorically to mean 'to present oneself' in a specific way.
Ell es vol vendre com una persona honesta.
He wants to present himself as an honest person.
Here, 'vendre' describes the act of a business offering items for purchase.