This is the 616th most frequent Chinese word.
品牌
"品牌" means "brand."
The word '品牌' (brand) is used here to refer to the company's established reputation and identity that is recognized by its audience.
这家公司的品牌非常有影响力。
This company's brand is highly influential.
'品牌' in this sentence represents the identity of the company specialized in technology, illustrating its market presence and recognition.
我觉得苹果是一个非常成功的科技品牌。
I think Apple is a very successful technology brand.
Here, '品牌' indicates products or services presented under a new and potentially unfamiliar name, reflecting customer perceptions of brand trustworthiness.