This is the 1897th most frequent Chinese word.
命名
Naming.
Here, '命名' is used to describe the act of giving a name to something (the software).
我们需要为这个新开发的软件命名一个合适的名称。
We need to name an appropriate name for this newly developed software.
'命名' in this sentence refers to the assignment of a specific name to an astronomical phenomenon by scientists.
该天文现象已经被科学家命名为超级新星爆发。
This astronomical phenomenon has been named by scientists as a supernova explosion.
In this context, '命名' conveys the idea of designating a name for the fashion brand.