This is the 203rd most frequent Chinese word.
开展
"开展" means "to launch, develop, or carry out."
In this sentence, "开展" is used to indicate the initiation or execution of new projects or events, such as marketing campaigns.
我们公司计划明年开展新的市场营销活动。
Our company plans to launch new marketing campaigns next year.
Here, "开展" emphasizes the implementation of an ongoing program or initiative, specifically for educational purposes.
学校正在开展一个关于环境保护的教育项目。
The school is conducting an educational program about environmental protection.
"开展" in this instance highlights the arrangement and execution of activities, focusing on organizational efforts.