This is the 2827th most frequent Chinese word.
开设
To set up or establish.
开设 is used to mean setting up or offering something new, in this case, a university course.
我们将在大学开设一门新课程。
We will offer a new course in the university.
开设 is used to denote the act of establishing or inaugurating something, here referring to branches of a company.
公司计划开设新的分支机构。
The company plans to establish new branches.
开设 implies the commencement or opening of an entity or service, in this instance, a store.