This is the 2566th most frequent Chinese word.
策划
"策划" means "to plan" or "to devise."
Here, "策划" is used as a verb meaning to plan or devise something systematically and strategically.
经理策划了一个提高销售额的新计划。
The manager planned a new strategy to increase sales.
In this sentence, "策划" acts as a noun referring to the act or specialty of planning activities, indicating a more professional or organizational role.
活动策划是我们团队的主要职责之一。
Event planning is one of our team's main responsibilities.
Here, "策划" is used to indicate the action of thoughtfully strategizing or designing methods to achieve an objective.