策劃

策劃

"策劃" means "to plan or strategize."

In this sentence, 策劃 is used as a verb meaning 'strategically plan' in the context of business objectives.

他们正在策劃一个新的商业战略。

They are planning a new business strategy.

Here, 策劃 is used as a noun referring to the 'process of devising a plan' for an event.

这次活动的策劃需要更多的创意。

The planning of this event requires more creativity.

In this example, 策劃者 incorporates ‘策劃’ as part of a noun to indicate someone who creates plans.

作为项目的策劃者，他的计划非常周密。

As the planner of the project, his plan is very thorough.