This is the 490th most frequent Estonian word.
käivad
The Estonian word "käivad" means "they go" or "they attend."
The word 'käivad' here is the third person plural form of the verb 'käima' in the present tense, used to denote a habitual action of going to a place regularly.
Nad käivad iga päev koolis.
They go to school every day.
In this sentence, 'käivad' refers to rumors circulating, an idiomatic use of the verb 'käima' to describe the spreading of news or discussions.
Käivad jutud, et ta kolib ära.
Rumors are going around that they are moving away.
Here, 'käivad' is used to describe ongoing events, specifically frequent or current occurrences of discounts in this context.