This is the 731st most frequent Finnish word.
kannata
"Kannata" means "to support," "to be worth," or "to be profitable," depending on context.
In this context, 'kannataa' is used to express that something is advisable or beneficial to do.
Tämä elokuva kannattaa katsoa.
This movie is worth watching.
Here, 'kannataa' refers to holding up, literally meaning to be logically or substantively supported.
Hänen ajatuksensa eivät aina kannata.
His thoughts do not always hold up.
In this sentence, 'kannataa' is used to question if an action is advisable or worth doing.