This is the 690th most frequent Finnish word.
yrityksen
"Yrityksen" is the genitive singular form of "yritys," meaning "of the company" or "of the enterprise" in English.
In this sentence, 'yrityksen' is in the genitive case, indicating possession of the goal by the company
Yrityksen tavoitteena on kestävän kehityksen edistäminen.
The goal of the company is to promote sustainable development.
Here, 'yrityksen' refers to an initiative or attempt and is in the genitive case to denote the starting phase of it
Sain paljon tukea yrityksen alussa.
I received a lot of support at the start of the endeavor.
In this context, 'yrityksen' represents an attempt or effort, shown in the genitive case related to participation