This is the 1259th most frequent French word.
attirer
To attract.
Attirer is used in a literal sense to mean 'to attract', describing the action of flowers attracting bees.
Le parfum des fleurs attire les abeilles.
The scent of flowers attracts bees.
Attirer is employed metaphorically to mean 'to draw', referencing the way charisma naturally pulls attention towards itself.
Son charisme attire l'attention de tous.
His charisma draws everyone's attention.
Attirer is used in a marketing context to imply 'to appeal to', indicating the failure of the advertisement to engage customers visually or emotionally.