This is the 4069th most frequent French word.
commercialisation
The process of introducing a product or service into the market for sale.
The word is used here to imply the process of launching a product to the market.
La commercialisation de ce produit est prévue pour le mois prochain.
The commercialization of this product is planned for next month.
The word refers to the department responsible for marketing and selling products.
Elle travaille dans le département de commercialisation de l'entreprise.
She works in the company's commercialization department.
Here, it describes the planned method or approach to promote and sell products effectively.