This is the 1806th most frequent French word.
désigner
To designate, appoint, or indicate.
In this context, 'désigner' is used to mean 'to appoint' or 'to choose someone to fulfill a role.'
Je vais désigner un représentant pour cette réunion.
I will appoint a representative for this meeting.
Here, 'désigner' conveys the meaning of 'to indicate' or 'to point out a direction or location.'
Le panneau désigne les toilettes à gauche.
The sign indicates the bathrooms to the left.
In this usage, 'désigner' is employed to mean 'to refer to' or 'to designate something as having a certain quality or status.'