This is the 4517th most frequent French word.
leurre
A "lure" or "bait" used to deceive or attract.
Here 'leurre' is used as a noun referring to a fishing bait.
Le pêcheur a utilisé un leurre pour attraper le poisson.
The fisherman used a lure to catch the fish.
Here 'leurre' refers metaphorically to deceptive methods employed in marketing or advertisement.
Il ne faut pas tomber dans le piège de ces leurres commerciaux.
One should not fall into the trap of these commercial lures.
Here 'leurre' denotes a deception or ruse in a strategic context.