This is the 378th most frequent French word.
objectif
Objective; goal; aim.
Here, 'objectif' is used as a noun meaning 'goal' or 'aim'.
L'objectif principal de ce projet est d'améliorer l'efficacité.
The main objective of this project is to enhance efficiency.
Here, 'objectif' is used as an adjective meaning 'unbiased' or 'neutral'.
Son discours était très objectif et impartial.
His speech was very objective and unbiased.
In this case, 'l'objectif' refers to the lens of a camera, showing its alternate meaning as a noun.