This is the 188th most frequent German word.
bayern
"Bayern" is the German name for the state of Bavaria in southeastern Germany.
Here, 'Bayern' refers to the German state of Bavaria, being used as a geographical place name.
Ich reise nächsten Sommer nach Bayern.
I am traveling to Bavaria next summer.
In this case, 'Bayern' refers to the people of Bavaria, identifying them collectively.
Die Bayern sind bekannt für ihre Volksfeste und Traditionen.
The Bavarians are known for their festivals and traditions.
'Bayern' in this context refers to the traditional association with Bavaria as part of the name of the football club.