This is the 2045th most frequent German word.
potenziell
Potential; possible.
Here 'potenzielle' is used as an adjective to describe 'Risiko'. It conveys the possibility or potentiality of the risk.
Das potenzielle Risiko ist minimal.
The potential risk is minimal.
In this sentence, 'potenziell' is used as an adverb to modify the verb phrase 'unser Geschäft verbessern', indicating the potential outcome of the plans.
Diese neuen Pläne könnten potenziell unser Geschäft verbessern.
These new plans could potentially improve our business.
In this usage, 'potenzielle' is again an adjective, this time describing 'Partner', to specify those who might become potential collaborators.