This is the 636th most frequent German word.
punkten
To score or earn points.
Here, 'punkten' is used to mean 'to score (points)' metaphorically, denoting performing well or gaining approval.
Ich konnte mit meinem Wissen in der Prüfung punkten.
I was able to score points with my knowledge in the exam.
In this context, 'punkten' refers to scoring a point or goal in sports.
Der Spieler punktete in der letzten Minute des Spiels.
The player scored in the last minute of the game.
Here, 'punkten' is used figuratively to express that the company is gaining favor or recognition due to their customer service.