This is the 2448th most frequent German word.
ruf
"Ruf" means "reputation" or "call" in English.
In this sentence, 'Ruf' is used to indicate the sound or call made by an animal.
Der Ruf des Adlers hallte durch die Berge.
The eagle's call echoed through the mountains.
In this instance, 'ruf' is a colloquial contraction of the verb 'rufen', which means 'to call' or 'to phone' someone in this context.
Ich ruf dich später an.
I'll call you later.
Here, 'Ruf' refers to a person's reputation or recognized standing in society.