This is the 823rd most frequent Hebrew word.
כיוון
Direction; orientation; adjustment.
Here, "כיוון" is used to refer to a physical direction or orientation.
כיוון הרוח השתנה לפתע.
The direction of the wind changed suddenly.
In this sentence, "כיוון" is used in the sense of "because" or "since," indicating a reason.
אני בוחר בזה כיוון שזה נראה לי מתאים.
I choose this because it seems suitable to me.
Here, "כיוון" refers to a figurative direction or focus, implying the main aim or orientation of an initiative.