This is the 398th most frequent Icelandic word.
ferðaþjónustu
"Ferðaþjónusta" means "tourism" or "travel services" in English.
In this sentence, "ferðaþjónustan" refers to the tourism industry as a general sector, emphasizing its growth.
Ferðaþjónustan hefur vaxið mikið að undanförnu.
The tourism industry has grown significantly recently.
Here, "ferðaþjónustu" is used to discuss the concept of tourism in its sustainable form, highlighting its specific attribute.
Við skulum styðja sjálfbæra ferðaþjónustu.
We should support sustainable tourism.
In this sentence, "ferðaþjónustu" indicates the field of employment related to tourism, showcasing its role in the economy.