This is the 74th most frequent Italian word.
ora
The Italian word "ora" means "hour" or "now."
Here, 'ora' means 'now' and refers to the present moment in time.
Ora mi sento felice.
Now I feel happy.
In this sentence, 'ora' means 'hour' and is used to specify a time of the day.
Arriviamo all'ora di pranzo.
We arrive at lunchtime.
Again, 'ora' refers to 'now' emphasizing immediacy and urgency to make a decision.