This is the 169th most frequent Japanese word.
得
"Gain," "profit," or "advantage."
Here, "得" is used as a noun to mean 'advantage' or 'benefit'.
このアイデアは非常に得だと思います。
I think this idea is very advantageous.
Here, "得" is also used as a noun to signify 'profit' or 'benefit'.
その商品を買うのはあなたにとって得です。
Buying that product is a benefit for you.
In this sentence, "得意" (tokui) incorporates "得" to mean 'proficient' or 'good at'.