This is the 437th most frequent Japanese word.
評価
"Evaluation" or "assessment."
Here, "評価" is used to mean "to appraise or evaluate" someone's abilities or performance.
技術者の能力は、プロジェクトの成功を見て評価されます。
An engineer's skills are evaluated based on the success of the project.
In this context, "評価" means "to praise or recognize" something due to its quality or excellence.
この映画は批評家によって高く評価されています。
This movie is highly praised by critics.
Here, "評価" refers to the "perception or feedback" on a product from the audience or consumers.