This is the 3638th most frequent Japanese word.
風潮
Trend or societal tendency.
Here, '風潮' refers to a trend or tendency observed in society, particularly among a specific demographic group (young people) regarding their preference for living simply.
最近の若者はシンプルな生活を好む風潮がある。
Recently, young people tend to prefer a simple lifestyle.
In this sentence, '風潮' indicates a societal inclination or movement, showing the increasing engagement with environmental matters.
環境保護への関心が高まる風潮が広がっている。
There is a spreading trend of heightened interest in environmental protection.
Here, '風潮' is used to describe a prevailing sentiment or attitude towards an individual, indicating a shift in opinion or social atmosphere.