This is the 5513th most frequent Japanese word.
おみやげ
Souvenir or gift typically given as a token of appreciation.
おみやげ here refers to souvenirs, typically items purchased to be given to others as gifts representing a particular place visited.
私は広島で友達へのおみやげを買いました。
I bought souvenirs for my friends in Hiroshima.
おみやげ functions here to indicate locally representative goods purchased to share with acquaintances as a gesture of goodwill.
出張の際、おみやげとしてその土地の特産品を購入しました。
During my business trip, I purchased local specialties as souvenirs.
おみやげ in this sentence serves to express an item brought for someone as a token of travel or appreciation.