This is the 5643rd most frequent Japanese word.
しばしば
"しばしば" means "often" or "frequently."
しばしば is used here to indicate frequency, denoting that the action of going to the movie theater happens frequently.
私はしばしば映画館に行きます。
I often go to the movie theater.
しばしば in this sentence emphasizes repeated instances of lateness, showing a habitual pattern.
彼はしばしば遅刻します。
He often arrives late.
しばしば is used here to signal the frequent prediction of rain according to weather forecasts.