This is the 5666th most frequent Japanese word.
すすめ
"すすめ" means "recommendation" or "suggestion."
The word 'すすめ' (here as 'おすすめ') is used to express a recommendation or suggestion.
このレストランをおすすめします。
I recommend this restaurant.
The word 'すすめ' (here as '進める') is used to mean 'proceed' or 'advance' in terms of an action.
進めてください、この計画を。
Please proceed with this plan.
The word 'すすめ' (here referring to 'advice' or 'suggestion') is used to denote guidance or counsel given.