This is the 1532nd most frequent Japanese word.
ファミマ
"ファミマ" (Famima) is a shorthand for the convenience store chain "FamilyMart" in Japan.
In this sentence, 'ファミマ' refers to the nickname for the FamilyMart convenience store chain in Japan.
ファミマに行って、おにぎりを買いました。
I went to FamilyMart and bought a rice ball.
Here, 'ファミマ' represents the store as a brand that has new offerings discussed by customers.
友達とファミマの新商品について話しました。
I talked with my friend about the new products at FamilyMart.
In this example, 'ファミマ' is used to indicate the establishment of a new branch of FamilyMart in a specific location.