This is the 589th most frequent Japanese word.
ブランド
"Brand"
ブランド is used to mean 'brand' in the sense of a company or product name, signifying an established identity or reputation.
このブランドのバッグはとても人気があります。
This brand's bags are very popular.
ブランド is used to refer to trademarked goods or a specific range of available items from a particular company.
彼女は海外のブランドの服をたくさん持っています。
She owns many clothes from foreign brands.
ブランド is used as part of a compound word 'ブランドイメージ' (brand image), referring to the perception or reputation of a brand.