This is the 410th most frequent Japanese word.
ポイント
"ポイント" (pointo) means "point" (e.g., idea, score, location, or reward points).
Here, ポイント refers to a 'point' in the sense of rewards or credit points accumulated for purchasing goods.
ポイントカードをお持ちですか？
Do you have a point card?
In this case, ポイント means 'point' as a crucial or main point of a topic or problem to be focused on.
この問題のポイントは何ですか？
What is the main point of this issue?
Here, ポイント signifies a literal 'point' in scoring, such as in sports or games.