This is the 2436th most frequent Japanese word.
レンタル
Rental.
In this example, 'レンタル' is used as a verb to describe the action of renting items or services.
レンタルする場合は、身分証明書が必要です。
If you want to rent, an ID card is necessary.
Here, 'レンタル' is used as a service noun indicating the availability of items (bicycles) for renting purpose.
このホテルでは自転車をレンタルできます。
You can rent bicycles at this hotel.
In this context, 'レンタル' modifies 'ドレス' to indicate that the dress is rented rather than owned.