This is the 770th most frequent Japanese word.
一つ
"One" or "one thing."
Here, 一つ (hitotsu) is part of the repetition 一つ一つ (hitotsu hitotsu), highlighting individual items (words) in detail.
一つ一つの言葉に感謝しています。
I am grateful for each and every one of the words.
In this sentence, 一つ (hitotsu) emphasizes the individuality of the example, indicating it as a single instance among possible others.
これは一つの例に過ぎません。
This is just one example.
Here, 一つ (hitotsu) is used as a counter meaning 'one', specifying the quantity of the object (present) being given.