This is the 4330th most frequent Japanese word.
創意
Creativity or ingenuity.
Here, 創意 (creativity) is paired with 工夫 (ingenuity), emphasizing the application of creative thought in a practical context.
企業は創意工夫を活かして新商品の開発に挑んでいます。
Companies are utilizing creativity and ingenuity to tackle the development of new products.
In this sentence, 創意 highlights the lack of originality or creative input.
彼は創意のないアイデアを提案したが、改善の余地がある。
He proposed an idea lacking creativity, but there is room for improvement.
創意 is used to imply that each individual should contribute creative ideas and approaches.