This is the 1574th most frequent Japanese word.
名称
"名称" means "name" or "title" in English.
名称 is used here to specifically describe the official title or name designated to a facility, showing its formal usage.
この施設の正式な名称は「市民文化会館」です。
The official name of this facility is 'Civic Culture Center’.
名称 is applied here in the context of the name given to a product, emphasizing its role in identification and branding.
商品の名称に新たな商標を登録しました。
A new trademark was registered for the product's name.
In this case, 名称 is referring to the name attributed to an animal, highlighting its cultural or historical significance.