This is the 135th most frequent Japanese word.
向け
"Intended for," "aimed at," or "for the use of."
向け here specifies the intended audience or target of the noun it modifies, in this case, 'children' (子供).
彼は子供向けの本を書きました。
He wrote a book for children.
向け specifies that the event is aimed or designed for 'local residents' (地元住民).
そのイベントは地元住民向けに開催されました。
The event was held for local residents.
向け indicates the program's suitability or intention for use by 'beginners' (初心者).