This is the 4403rd most frequent Japanese word.
商戦
"商戦" means "commercial competition" or "sales battle."
商戦 here refers to the strategic sales period targeted at Christmas season where businesses compete for sales.
クリスマスの商戦が始まりました。
The Christmas sales battle has begun.
商戦 in this context implies the competitive environment and strategic actions in marketing and promoting products.
この商品の販促は商戦で重要な役割を果たします。
The promotion of this product plays a crucial role in the sales strategy.
商戦 indicates the overall marketing campaign and its effectiveness in improving sales performance.