This is the 3197th most frequent Japanese word.
喚起
"喚起" means "arousal" or "awakening," often referring to the act of evoking or calling attention to something.
In this sentence, 喚起 is used to mean 'to raise or summon,' specifically raising consciousness about environmental concerns.
このポスターは人々に環境問題の意識を喚起することを目的としています。
This poster aims to raise awareness of environmental issues among people.
Here, 喚起 is used to signify 'to stimulate or arouse,' involving the nation’s passion stirred by the speech.
彼の演説は国民の情熱を喚起した。
His speech ignited the nation's passion.
In this case, 喚起 refers to 'to evoke or bring forth,' indicating the elicitation of strong emotions by the book.