This is the 4410th most frequent Japanese word.
営む
To run, manage, operate, or carry on (a business or activity).
Here, "営む" is used to indicate the engagement in operating or managing a business or establishment, such as a shop.
彼は小さな店舗を営んでいる。
He runs a small shop.
In this usage, "営む" refers to the act of leading or maintaining a particular way of life.
自然の中で静かな生活を営んでいます。
I lead a quiet life in nature.
Here, "営む" is employed to express the continuation or execution of a particular activity or occupation, specifically traditional farming in this context.