This is the 1157th most frequent Japanese word.
図る
To plan, attempt, devise, or strive for something.
Here, '図る' (hakaru) is used to mean 'to plan or design' and refers to making arrangements or organizing actions for a project.
彼がプロジェクトの進行を図っている。
He is planning the progress of the project.
Here, '図る' indicates 'to aim or intend for,' pointing toward a strategic or targeted action by the subject, companies, to achieve maximum profits.
企業は利益の最大化を図るべきです。
Companies should aim to maximize profits.
In this sentence, '図る' is used as 'to strive or aim for,' showing an intention or effort toward enhancing something, in this case, quality.