This is the 4483rd most frequent Japanese word.
媒体
"媒体" means "medium" or "media" used for communication or transmission.
Here, 媒体 refers to 'media' or 'means' as channels for spreading information, emphasizing the usage of 媒体 as a conduit for communication or distribution.
新しい媒体を利用して、情報を広げることができます。
Using new media, we can spread information.
In this context, 媒体 is used to denote 'medium' specifically in advertising, highlighting its relevance in conveying messages targeted to audiences.
この媒体は広告を配信するのに適しています。
This medium is suitable for delivering advertisements.
Here, 媒体 describes the functional aspect of being a 'medium' and the importance of proper design for effectiveness, showcasing its application in structures like media systems or channels.