This is the 238th most frequent Japanese word.
対象
"Target," "object," or "subject."
In this sentence, "対象" is used to refer to the focus or target group of the program.
このプログラムは子どもを対象としています。
This program is aimed at children.
Here, "対象" specifies the group of individuals to which the survey applies.
調査の対象は20歳以上の人々です。
The subjects of the survey are people aged 20 and over.
In this example, "対象" is used to denote the entity that the question is referring to or about.