This is the 2130th most frequent Japanese word.
強める
"To strengthen" or "to intensify."
In this sentence, '強める' means 'to intensify' and refers to increasing the rigor or frequency of practice to achieve improvement.
練習を強めることで、技術が上達します。
By intensifying the practice, the skills improve.
Here, '強める' signifies 'to strengthen', indicating enhancing muscle strength through repeated training.
スポーツ選手は筋力を強めるためにトレーニングを重ねます。
Athletes undergo training to strengthen their muscles.
In this context, '強める' refers to 'to strengthen', focusing on improving or solidifying the brand perception.