This is the 415th most frequent Japanese word.
昔
"Long ago" or "in the past."
Here, 昔 is used to refer to a general time in the past, establishing the temporal setting for a habitual action that occurred prior.
昔、私は毎日公園へ行きました。
In the past, I used to go to the park every day.
Here, 昔 is used to reference a historical fact about an ancient period, explaining a transformation over time.
この地域は昔、海の底だったそうです。
It is said that this region was once at the bottom of the sea.
In this context, 昔々 is used in storytelling to open a narrative, akin to 'Once upon a time' in English.